While many believed the pandemic would put the nail in brick-and-mortar’s coffin, brands were quick to pivot and eagerly met their customers where they wanted to…
Browsing: Marketing & Management
Every single business out there had to make changes to their model when the pandemic striked. Whether it was putting more focus into their ecommerce websites,…
by Digital Element It is estimated that digital media accounts for over 64 percent of the global advertising industry, with nearly $400 billion being spent on…
With retail ecommerce giants like Amazon and Walmart setting the bar extremely high for website design and experiences, smaller online stores are left behind to constantly…
by Srivatsan Murali Privacy has been at the core of recent development regarding consumer data. Key legislation across the world, such as GDPR in Europe or…
by Charlie Casey Inflationary concerns are growing across the globe. The cost of just about every product and service is at their highest level since 1981,…
Social Media plays such a huge part in brand growth, but unless you use it properly, it will not help you gain any extra exposure. There…
by Mark Hook From ports clogged with containers and raw materials running low, to factories shutting down and truck drivers being in short supply, retailers have…
by Monique N. Bhargava, Sarah L. Bruno, and Karim Alhassan As many retailers know, customer acquisition and retention are a constant challenge, driving businesses to focus…
by Melissa Stivale Every December since 1999, Pantone® — the expert, authority, and industry standard for color profiles — has announced its ‘Color of the Year’.…