What is a brand? We can all easily name a few quickly. These brands permeate our culture on all modes of communication, like billboards, TV, digital and print. These top of mind companies may include newer brands, or ones that have existed for decades.
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Liquidation products can be more challenging to merchandise than brand-new, factory packaged goods, but they can also be highly profitable. Great merchandising of liquidation products can make the difference between a successful discount store and one that struggles to turn a profit.
For independent retailers, standing out from the competition is the key to survival. But when you do not have the budget to compete with big brand counterparts, leaving your mark is not always easy, especially when it comes to following the latest trends in store and retail design. As customers become harder to please, and increasingly desensitized to what they see at retail, indie retailers need to think of new and exciting ways to capture passing footfall.
Anyone who has been to the American International Toy Fair in New York City will agree that opening day is a lot like Christmas morning, with many exciting things to see. This year’s show certainly did not disappoint. Hundreds of thousands of amazing new toys, games and youth entertainment products from more than 1,150 companies filled a record breaking 414,060 net square feet of exhibit space.
Buying and selling American handmade items can make your retail business stronger, and expand your customer base. Drawing new people into your store becomes easier when carrying exclusive and unusual products that customers can’t find elsewhere.
The hashtag has evolved from a Twitter-only feature to having total social media domination. Social networks like Facebook, Pinterest and Instagram now have their own hashtag feature. So how do you know if you are using a hashtag to its fullest potential, especially if you do not know what it is? Read on to learn how to optimize hashtags for your independent retail store.
Your day as a retailer starts like any other; you tidy up the store, open to a bright shiny day, and happily begin selling your products to a loyal following. When, just a few hours in, a customer is standing at the point of sale prepared to make a sizable purchase. However this time something is different: you swipe their card and nothing happens. You try to connect to a supplier’s website and it does not work either. In the pit of your stomach a feeling comes over you that you know all too well. The Internet is down…
Selling online can be a lucrative business, and can assist retailers in taking their companies to the next level. One of the most crucial pieces of the online retail puzzle is ensuring that customers receive their orders efficiently, and on time.
With the rapid rise of bargain shopping and the proliferation of ecommerce and coupon sites like Amazon and Groupon Goods, consumers’ shopping behavior has changed dramatically over the past several years. Shoppers are now increasingly focused on getting the best possible deals on the highest quality name brand items.
With the USPS enacting a 5.9 percent increase across all mailing types, the largest rate hike for print mailings since 2007, catalog mailers are being forced to consider new strategies. Rather than dramatically reducing circulation and frequency, or jumping to less established online marketing channels, one option that’s attracting renewed interest is the “Mini Slim Catalog.”