• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Wednesday, March 29
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Marketing & Management»Supplement Sales with Liquidation Merchandise
Marketing & Management

Supplement Sales with Liquidation Merchandise

PublisherBy PublisherMarch 25, 20144 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

By Nathania Stambouli

Supplement Sales with Liquidation MerchandiseWith the rapid rise of bargain shopping and the proliferation of ecommerce and coupon sites like Amazon and Groupon Goods, consumers’ shopping behavior has changed dramatically over the past several years. Shoppers are now increasingly focused on getting the best possible deals on the highest quality name brand items.

Independent retailers used to be able to fill their brick & mortar or online stores with deeply discounted non-branded imports, or merchandise priced at market rates. They are now faced with the new challenge of attracting extreme value driven shoppers, which can present a struggle when sourcing inventory. The wholesale marketplace is full of new master case non-branded items that are in decreasing demand, leaving room for a different type of product to take center stage. With liquidation merchandise, retailers are able to supplement their regular assortment of goods with high demand branded items, offering their customers real bargains while increasing their margins significantly.

Brand names for the budget conscious

Merchants worldwide are capitalizing on liquidation goods by sourcing them at a small percentage of their original retail value, and selling them to bargain hunting consumers at a significant discount over their original price. It is not uncommon to find wholesale lots of high-end branded shoes like Steve Madden, Nine West and Coach, available on the liquidation market for only 12 to 15 percent of their original retail price. Retailers are then able to offer their customers at least a 50 percent discount off the original cost of the shoes, while doubling, if not tripling their investment.

Savvy retailers also purchase liquidated branded cosmetics or other impulse items that they place in bargain bins in their stores, supplementing their regular inventory with products that help increase the amount of each customer’s purchase. These items also make great marketing tools when used as promotional giveaways, or gifts with purchase to thank customers for their business.

Irresistible loss leaders

Liquidation goods have also proven to be highly effective as impactful loss leaders, or attractive, in-demand items that are primarily used to draw customers to a business, rather than to generate high profits. Since retailers have unprecedented access to in-demand items like large flat screen TVs and designer handbags, many choose to market loss leaders in their advertising to bring customers into the business, and then focus on selling higher margin items to those customers. By definition, prices on loss leader items can sometimes be fairly high; for instance, 55 percent of retail for TVs versus 15 percent of retail for shoes, making them excellent customer generators rather than profit generators.

More varied product mix

Liquidations offer a different kind of experience, providing retailers with a wider mix of products within a single wholesale purchase.

The nature of liquidation products makes them particularly appropriate for smaller retailers who cater to a wide array of customers. When sourcing inventory from manufacturers or purchasing regular wholesale deals, minimum quantities can be large, often leaving smaller retailers stuck with too many units of the same item. Liquidations offer a different kind of experience, providing retailers with a wider mix of products within a single wholesale purchase. For instance, a liquidation lot of assorted designer clothing may contain a variety that includes outerwear, jeans, tops and a percentage of fashion accessories. Where a regular wholesale purchase of non-liquidation goods might be comprised of 500 units of the same type of item, liquidation lots give retailers access to fewer units of any one item, allowing them to avoid being stuck with excess inventory. This also increases the urgency for consumers to purchase, since there is no guarantee that a particular item will be in stock in the future.

Liquidation products are available through liquidation specialists throughout the country, and are usually purchased on an auction basis or at a flat price, depending on the liquidator. To get started with liquidation products and test how they will contribute to the success of your business, look for a supplier that offers low to no minimum orders, great customer service, a wide variety of items, and a consistent supply so you can keep them coming if they do well.

Supplement Sales with Liquidation MerchandiseNathania Stambouli is the marketing manager at Via Trading Corp, a Los Angeles based wholesale liquidator. The firm specializes in supplying independent retailers of all types and sizes with cost-effective liquidated merchandise from the nation’s leading department stores and specialty retailers. In addition to providing a reliable stream of profitable inventory, Via Trading offers independent retailers a wide array of resources to assist in growing their businesses. For more information, visit viatrading.com.
April 2014 Issue closeouts and liquidations retail sales
Share. Facebook Twitter Email
Previous ArticleCatalogs Shrink After USPS Hike
Next Article Eco-Chic Greeting Cards & Gifts

Related Posts

Overstock Liquidations

January 25, 2023

Top 10 Closeout & Liquidation Suppliers

January 20, 2023

2023 Retail Success Guide

January 5, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023

Overstock Liquidations

January 25, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.