With the USPS enacting a 5.9 percent increase across all mailing types, the largest rate hike for print mailings since 2007, catalog mailers are being forced to consider new strategies. Rather than dramatically reducing circulation and frequency, or jumping to less established online marketing channels, one option that’s attracting renewed interest is the “Mini Slim Catalog.”
Browsing: For Buyers
In recent months, a combined 41 million customer credit and debit cards were compromised, due to a string of cyber-attacks on two high-profile corporate chain stores. As a small business owner, your footprint may be smaller than a mass-market retailer, but you are subjecting yourself to a huge risk if you are not making data protection a top priority.
Most retailers have been in a situation where there was a big product, company or merchandise decision to make, and they would have liked feedback but did not know whom to contact. Being a member of The Zoo & Aquarium Buyers Group (ZAG) provides the opportunity to ask retail buyers and managers from other establishments that are close in climate, size, location and traffic about what works for them, so retailers can utilize what they have learned.
At the ASD Las Vegas trade show this week, Independent Retailer publisher Bill McNulty presented his thoughts and ideas on what retailers can do to boost their sales using the Buy Local Movement.
Many small business owners hang in limbo when it comes to actively engaging on Twitter. When deciding whether to tweet or not to tweet, consider that 85 percent of Twitter users feel more connected to a small business after they begin following it, Twitter reports.
Miami International Mart in Miami Gardens, FL brings together retail buyers and leading distributors of thousands of products from across the U.S. Held four times a year, the remaining 2014 show dates are April 6-8, June 22-24, and September 7-9. The first show in 2015 is scheduled for January 25-27.
In part two of our interview with Stacy Leistner, VP of Strategic Communications at The Toy Industry Association (TIA), he reveals trends in tech toys, provides a retail toy industry forecast, and a look at how toy sales stack up around the world.
Vapor World Expo is scheduled May 7-8 at the Donald E. Stephens Convention Center in Rosemont, IL. It is a must attend event for innovators, manufacturers, distributors and retailers that have a stake in the electronic cigarette industry.
Pay per click (PPC) advertising should be a staple in any serious effort to grow a business. When set up correctly, PPC can increase traffic, revenue, and profits for any business in any industry. When set up incorrectly, efforts usually end up costing more money than they are worth, and become a liability rather than an asset to the business
Kabbage is an automated financial services platform that quickly supplies working capital to small and mid-size businesses. On average, from the time merchants land on Kabbage’s website until they have cash in their accounts, it takes seven minutes.