Social media can help indie retailers reach current and potential customers. 59 percent of consumers see social media active companies as more approachable and 64 percent of users want companies to use it to answer their questions. Here are social media trends that were on the rise in 2013 and how they can help your small business in 2014.
Browsing: For Buyers
The U.S. Small Business Administration (SBA) and Yelp are partnering to provide America’s small businesses with the information they need to engage with online reviewers and monitor their online reputations. According to the 2013 Local Consumer Review Survey from BrightLocal, 85 percent of consumers read online reviews about local businesses. In addition, trust in reviews is increasing, enabling consumers to form opinions faster and act on those opinions.
To meet the needs of the growing number of mobile users among shoppers, retailers agree that mobile must be the number one priority for their digital business in 2014.
The ASD Las Vegas trade show, now in its 53rd year, will be held March 16-19 at the Las Vegas Convention Center. More than 2,800 exhibitors and 45,000 attendees are expected to attend.
Hundreds of businesses each year receive grant funding from various government agencies and non-profit organizations. Such funds must be used to start a new business or enhance an existing one, and do not have to be repaid. Others can be used for innovation research.
The Zoo & Aquarium Buyer’s Group (ZAG) was started in the late 1980s by a group of buyers who met annually at the Smoky Mountain Gift Show in Gatlinburg, TN. Participation has now grown to over 350 members, with Donna Steakley as board president.
© 2014 Comm100
Research demonstrates that digital content is the most powerful influence in buying decisions. This fourth annual study by Cisco Consulting Services examines technology-based shopping behaviors and their impact on the retail industry.
The 59th Museum Store Association (MSA) Retail Conference and Expo will take place April 11-14 at the George R. Brown Convention Center in Houston, TX. The conference features educational sessions, the debut of the MSA Certificate Program and new Product Development Gallery, and the return of retail boot camp.
Museum Store Association (MSA) has announced the election results for its 2014–2015 Board of Directors.