A strong December retail sales reading indicates that the economy is moving forward at a nice pace, despite arrant jobs numbers released last Friday by the Bureau of Labor Statistics. According to the Census Bureau, retail and food services sales rose to $431.9 billion in December, up 0.2 percent from November 2013 and 4.1 percent from the same period in 2012.
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Affiliate marketing is a type of performance-based marketing that allows you to extend your sales reach through avenues that do not usually require upfront expenses. Typically, affiliate marketing only requires a payout to affiliates when certain criteria have been met, such as a fee for every sale or lead they bring to your website.
GoDaddy, a domain name and website provider, and Microsoft Corp. have formed a strategic partnership to offer Office 365 as GoDaddy’s core productivity software to its small business customers.
To be successful in ecommerce, one must be proactive, not reactive. Continual testing, refinement and analysis to discover problem points is essential for improving the customer experience and website conversion.
The National Retail Federation (NRF) announced that six new members have been elected to its Board of Directors.
In the past year, there has been a huge build in the amount of images shared on social media, with channels like Pinterest, Instagram, Twitter and Facebook putting more emphasis on photographs and visuals. Twitter recently changed the way images are displayed on the social network.
A new age of media is coming to your social networks, and video is the newest promotional tool. Have no fear; you do not have to be a videographer or invest money in an expensive video camera to promote your store.
Digital commerce continues to evolve at an explosive pace; International Data Corp. (IDC) forecasts revenue for digital commerce applications will grow at an 18.8 percent rate to $4.1 billion through 2017. Improved ecommerce provides more options and better services leading to greater sales.
Retail’s BIG Show 2014 at the Jacob K. Javits Convention Center in New York City starts January 12. Keynote speakers include Sprinkles Cupcakes’ Candace Nelson, designer Rebecca Minkoff and Rick Caruso, founder and CEO of Caruso Affiliated.
Build your online store in the right industry to beat big box retailers.