Many business owners are frustrated by social networking sites that have not achieved the results they expected. That usually means they were expecting too much without putting in the required effort. Unfortunately, building a profile and even staying active on a site is not enough to bring people to you. The secret to successful use of social media is making connections and feeding relationships to develop strong bonds. To do this, businesses have to make it about people and not about their products.
Browsing: For Buyers
Shopgate Inc., a mobile commerce provider, has introduced a new flexible pricing model that enables online merchants to set their own pricing for its award-winning mcommerce solutions. The new pricing structure allows ecommerce stores to customize their minimum contract period, fees and mobile integration in order to enter the rapidly growing mobile shopping market.
Customer service is important to your retail store because first impressions matter…a lot! The employee greeting your customers and answering the phone is the most important person in your store from a customer service standpoint. They are the first contact with your customers, and they must make your customers smile.
Retailers need to look for ways to increase sales and margins, and one good option is opening price-point merchandise. Opening price-point merchandise in a general merchandise/variety store fills a void between in-line programs and promotional merchandise, without jeopardizing sales.
Business success relies on an efficient customer and business workflow. As a storeowner, you must determine which systems have the potential to steer your business to new levels of growth. An EPOS system has become quite common as merchants find that competition is the answer to various challenges.
Xceptional Marketing Solutions recently surveyed 110 of the most followed Pinterest pinners to get a better understanding of their habits and preferences. We asked these influencers what advice they would give merchants who want to optimize their images for Pinterest. Specifically, we wanted to learn what they would tell merchants to do or not do in order to make them more likely to pin from you, and to get the most repins and traction on Pinterest. When these power pinners offer advice on how to best optimize your website product images to make them go viral on the social media site, retailers might want to take note. Here are the three tips.
So, you are moving along with your business, and you do not have a lot of time. You certainly do not have time to follow all the news about social networks and mobile phones, you say. Well trust me, that is exactly what you must do. Before it is too late, take your head out of the sand and have your friends hold you upside down and shake you until every kernel of sand is out of your ears. All kidding aside, if you do not adjust to what is happening in off-site commerce, you will not remain competitive in the long-term.
Navigation menus are an essential part of ecommerce site design. For navigation to contribute positively to the overall enterprise, it must first and foremost be usable to the customer. Usable means that the menu is divided into logical top level and sub level categories, which enable customers to quickly and easily find what they are looking for in as few clicks as possible.
By Cody Grandadam “Hello. May I help you?” “No, I am just looking…” If you own or manage a store of any kind, those are words…
The National Federation of Independent Business (NFIB) recently launched four new online calculators designed to help small business owners estimate new taxes and compliance costs under the healthcare law. Many provisions of the healthcare law went into effect October 1.