• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources

WholesaleCentral.com Blog

The Industry's Trusted Source for B2B Retail and Wholesale News

  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Home » Social Media Strategies to Grow Your Business

Social Media Strategies to Grow Your Business

October 2, 2013 by Publisher

By Bardi Toto

Social Media Strategies to Grow Your BusinessMany business owners are frustrated by social networking sites that have not achieved the results they expected. That usually means they were expecting too much without putting in the required effort. Unfortunately, building a profile and even staying active on a site is not enough to bring people to you. The secret to successful use of social media is making connections and feeding relationships to develop strong bonds. To do this, businesses have to make it about people and not about their products.

Establishing connections is about more than being active on Facebook and Twitter. There are hundreds of specialized social networking sites, several of which could prove more successful for a company than Facebook and Twitter alone. It is about going after a niche market. For instance, if you have a product related to cell phones, reach out to everyone in social media who has an iPhone or smartphone. 

Establishing connections is about more than being active on Facebook and Twitter. There are hundreds of specialized social networking sites, several of which could prove more successful for a company than Facebook and Twitter alone.

The number of social networking sites focused on consumers, retailers and business users and their needs is rapidly expanding. Today, there are social networking sites for moms (cafemom.com), baby boomers, (eons.com), people in and around government, (govloop.com) and event scientists, (scispace.net; researchgate.com and sciencestage.com).  There are more than 20 social media sites that are geared toward business owners, professionals and entrepreneurs. The list includes the well-known Linkdin.com and plaxo.com but also contains Upspring.com, a social networking site for promotion and social networking; XING, a European business network with more than seven million members; JASEzone, a professional community where you can find potential clients and business partners; and Fast Pitch, a business network where professionals can market their businesses and make connections.

Business owners need to find social networks that include their target audiences. Because niche sites focus on content that relates to a particular topic, the visitors that arrive at your site will have more of an interest in your blog and will be more likely to come back in the future.

To use social media effectively, create your identity and build your brand so you stand out from the rest, stay ahead of your competition and be active, but do not take on more than you can chew.

Pinterest Power Pinners Share Marketing TipsBardi Toto is a best selling author and world-renowned personal branding strategist and attraction marketing specialist. She has a strong background in Internet technology and has been working with various social networking giants like YouTube, Pinterest, Facebook, LinkedIn and Twitter. She is founder and CEO of a Web Design, Digital Marketing and Marketing Agency. To learn more, visit barditoto.com.

Category: Marketing & Management Tags: small business, social media

Primary Sidebar

Latest Posts

Halloween Retail Displays to Boo-st Sales

Retail News

5 Ways Low-Code Technologies Can Help Boost Business

Marketing & Management

The Go-To Event for the Souvenir Industry

Trade Show News

How ‘Buy Now, Pay Later’ Can Strengthen Brand Equity

Retail News

How to Optimize Digital Customer Experiences

Ecommerce

Experience the Premier Beach Lifestyle Marketplace

Trade Show News

Sign Up for Buyer Updates

WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Editor’s Picks

How to Build the Perfect Marketing Campaign

Editors Picks, Wholesale 101 for Buyers

The Best & Worst Times to Post on Social Media

Editors Picks, Marketing & Management

Best Made in USA Products to Sell in the Summer

Editors Picks, Featured Products, Made in USA, Product News

More Editor's Picks

Follow Us:

© Sumner Communications, Inc.
6 Research Drive, Suite 420 | Shelton, CT 06484