In a world of branded content, UGC is refreshing as it allows brands to create personalized advertisements and content that does not feel like it has…
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Even before the COVID-19 pandemic, technology played a huge role in enhancing customer shopping experiences and making retail owners’ lives easier. Now, with the boost in…
Just about every business utilizes social media to try and increase brand awareness, but with more users joining different platforms every day, the competition can make…
These changes have upended the digital advertising strategy for hundreds of thousands of businesses, and have forced them to find a new path to their customers.…
Word-of-mouth marketing, such as these campaigns, has a 37 percent higher customer retention rate than traditional advertising. An important thing to remember is that influencer marketing…
Social Media plays such a huge part in brand growth, but unless you use it properly, it will not help you gain any extra exposure. There…
by Mark Hook Over the last 20 years, we have seen social media shift from simple, text-based updates to increasingly visual content, championed by app-based platforms…
The metaverse is the epitome of marketing — rebranding a collection of existing technologies with an intriguing new name. As the new hub aims to intersect…
by Christina Ross Almost 16 years ago, Google bought video-sharing site YouTube for $1.65 billion. The iPhone did not yet exist, and neither did video-editing apps…
With ecommerce transactions continuing to grow, fake reviews are an increasing concern for shoppers. According to a nationally representative survey of 2,057 U.S. adults conducted by…