by Informa Markets Fashion
Informa Markets Fashion, host to premier fashion trade events including, MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC — confirmed the much anticipated return of its flagship New York-based event, COTERIE New York. With a planned full-scale return for the COTERIE community, the event will present strengthened, product forward shopping and showcasing opportunities, enhanced white glove retail concierge services as well as a robust lineup of educational programming and networking opportunities.
Featuring newly refocused merchandising strategies in its exciting return to the show floor on September 19-21 at the Jacob Javits Center, COTERIE New York will highlight a more product-forward experience for the elevated women’s contemporary market. Collectively located upstairs on “Level 3,” apparel will be cohesively showcased with footwear and accessories. This “complete look” approach in featuring multiple product categories alongside each other will provide retailers with a more streamlined shopping experience to discover a larger array of products — from premium to affordable luxury price points — while giving brands opportunity to meet more retailers and better target the right buyers for their brand.
Retailers can also find an updated assortment of cohesively merchandised apparel categories, such as Elevated Contemporary Collections, Vintage, Footwear, Accessories, and Beauty along with the return of destination — COTERIE’s swimwear and resort wear community — and EDIT, COTERIE’s elevated and advanced international collections. Further facilitating this clarified and intuitive onsite experience, COTERIE New York will feature “curations,” such as minority-owned, and sustainable brands, which will be displayed and woven throughout the show floor to highlight new areas of shopping interest as retailers look to deliver on updated consumer demands and diversify their inventory offerings.
What to Expect
“With this season’s exciting return of one of the most major events of the year for the elevated and advanced contemporary women’s market, our brands and retailers can expect a strengthened, product forward shopping experience designed to increase discovery and connection,” Courtney Bradarich, VP of Contemporary Women’s Events at COTERIE, said. “We are reviving and enhancing all the fundamental elements core to COTERIE’s 30-year legacy, while also investing in more consultative, high touch services, advanced original content, and upscale experiences to become an invaluable tool and resource that serves the industry in much larger ways than ever before.”
Driving forward the COTERIE experience this September, guests can also enjoy top tier educational programming, featuring prominent industry talent and fresh voices, in addition to enhanced white glove services like retail concierge, dynamic, event-exclusive activations, and upscale networking events. Expanding beyond the live event, an accompanying digital showroom platform will also be available before, during, and after the event which will further extend shopping and connection opportunities for both brands and buyers.
“Over the last year we have invested heavily in developing, optimizing, and enhancing our B2B solutions for our customers,” Kelly Helfman, Commercial President of Informa Markets Fashion, said. “With the return of our live events, we are taking the next steps in what we believe is the true future of wholesale — a hybrid approach.”
More Information
COTERIE will also return to Miami in July during Swim Week with destination: miami by COTERIE, Informa Markets Fashion’s previously announced women’s resort wear and swimwear market event. Located at Eden Roc Hotel in Miami Beach and along with sister event, Project: Miami, destination: miami by COTERIE will showcase vacation-inspired apparel, accessories, and footwear spanning contemporary, advanced contemporary, and affordable luxury price points.
To find out more about these and additional 2021 Informa Markets Fashion events, please visit: www.findfashionevents.com.
To register for COTERIE New York – September 19-21, please visit the registration page HERE.
To exhibit at COTERIE New York – September 19-21, please visit HERE.
To register for destination: miami by COTERIE – July 10-12, please visit the registration page HERE.
To exhibit at destination: miami by COTERIE – July 10-12, please visit HERE.