• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources

WholesaleCentral.com Blog

The Industry's Trusted Source for B2B Retail and Wholesale News

  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Home » ‘FlavorSavor’ Caps Seal in Soda-Can Freshness

‘FlavorSavor’ Caps Seal in Soda-Can Freshness

October 1, 2010 by Publisher

It’s a common problem when you mix kids with cans of soda; they take a sip or two, then leave the can open to either go flat or attract bugs. Either way, the product is ruined and it’s money wasted. That’s what led Russell Reed of Tupelo, MS, and his wife Donna, to come up with the idea of the “Flavor Savor” cap: a reusable plastic cap that snaps on a can of soda or any bubbly beverage, saving the carbonation and flavor for up to 36 hours.

“My wife and I were talking about the kids and how they spill and waste their drinks,” Reed says. “She asked if it was possible to put a lid on canned drinks. I didn’t know, but said I’d look into it.” Reed then did some research and undertook a patent search and found nothing like it on the market. So he spent $13,000 to patent his idea, and had his patent pending for six months when he came across a similar item online. Then he knew he had to beat the competition on price.

He did so. His competitor’s lid retails for $2.99, while his sells at a checkout for only 99 cents. Even better, his wholesale price is just 40 cents, giving retailers a healthy markup on an impulse item. “We launched at the ASD show in Las Vegas in March and have moved 500,000 lids since then,” Reed says.

Right now Reed sells to a handful of distributors, plus any brick and mortar stores who call for the item. He recommends anyone interested start with his company’s Master Case Box, which contains 24 colorful display boxes of the lids and wholesales for $480; that’s 1,200 lids, which will retail for 99 cents apiece, a strong markup for any product. Other quantity sizes are available on request, but he emphasizes that “no order is too small.”

Category: Product News, Supplier Profiles Tags: food and beverage, trends

Primary Sidebar

Latest Posts

How to Avoid ERP System Pitfalls

Marketing & Management

Using Blockchain to Grow Your Business

Ecommerce

5 Tips to Boost Ecommerce Conversions

Ecommerce

Success Tips for Food & Beverage Wholesale Distribution

Marketing & Management

8 Entrepreneurial Myths Debunked

Retail News

Improve Retail Pop-Up Experiences with Technology

Retail News

Sign Up for Buyer Updates

WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Editor’s Picks

How to Build the Perfect Marketing Campaign

Editors Picks, Wholesale 101 for Buyers

The Best & Worst Times to Post on Social Media

Editors Picks, Marketing & Management

Best Made in USA Products to Sell in the Summer

Editors Picks, Featured Products, Made in USA, Product News

More Editor's Picks

Follow Us:

© Sumner Communications, Inc.
6 Research Drive, Suite 420 | Shelton, CT 06484