Close Menu
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Facebook X (Twitter) Instagram
Friday, May 9
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook X (Twitter) Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
WholesaleCentral.com Blog
Home»Featured Products»Product News»Gift Trends: Pantone Color of the Year
Product News

Gift Trends: Pantone Color of the Year

PublisherBy PublisherJanuary 23, 2014Updated:February 3, 20233 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

By Charlotte Biggs

Pantone’s Color of the Year has sparked growing interest and promotion over the last few years. Initially embraced by the design community, the campaign is now reaching a wider audience, with many industries taking an active interest in which hue receives the esteemed title. Increased exposure and interest present an intriguing and established trend for gift retailers to incorporate into their merchandise offerings.

Radiant Orchid

Gift Trends: Pantone Color of the YearAnnounced at the end of 2013, Pantone’s 2014 Color of the Year is Radiant Orchid, a blend of fuchsia, purple and pink. In selecting the color, Pantone utilizes its expertise in color solutions and systems to express what is taking place globally. The panel scours the world, seeking out future design and color influences, looking for one color seen as ascending in importance through all creative sectors. Established in 2000, Color of the Year has influenced product development and purchasing across myriad industries.

For gifts this spring, the choice of Radiant Orchid is particularly exciting. This warm and expressive color offers great possibilities for savvy retailers wanting to bring a fresh feel to their product offerings. The symbolism of the color points toward innovation, modernity, creativity and originality, providing exciting emotional triggers for the retail environment. It is already possible to see the influence of the Color of the Year on the gift industry in particular. A huge variety of products are emerging. Online marketplace, Etsy, showcases the scope of the trend in the industry with a wide assortment of products, from handbags and jewelry to stationery and prints, inspired by the distinctive Radiant Orchid color palette.

Showcase Radiant Orchid products

A small change, such as introducing radiant orchid packaging or tissue paper, is a low cost, low commitment way to wrap gifts and freshen up the shopping experience.

For the retailer aiming to maintain a blank canvas for products, the Radiant Orchid trend can be realized through both product choice and display. By showcasing Radiant Orchid gifts, retailers can introduce their customers to exciting new products, and be a trend curator. Application of the trend does not have to be as big as a new feature wall or a new range of products. The color can be introduced into accent pieces or accessories. A small change, such as introducing radiant orchid packaging or tissue paper, is a low cost, low commitment way to wrap gifts and freshen up the shopping experience.The adaptability of this particular color trend is potentially its greatest asset. No matter how much time or budget is available, there is an opportunity for smart retailers to incorporate the trend into their retail space and gift offerings. Embracing the Color of the Year is about bringing an invigorating, fresh look to your business, and showing potential customers you are at the cutting edge of an exciting global trend.

Charlotte Biggs is Director of online card & gift directory Piccadilly Lane & founder of industry showcase Card & Gift Network. With ten years experience working in the industry, Charlotte helps greetings card and gift businesses successfully promote their products online.
February 2014 issue gifts and souvenirs
Share. Facebook Twitter Email
Previous ArticleTrendy Fashion Accessories At ASDLV
Next Article ZAG For Zoo & Aquarium Buyers

Related Posts

How to Open a Gift Shop: A Step-By-Step Guide

December 23, 2024

Top Wholesale Easter Products

November 27, 2023

Top Wholesale Pet Supplies

August 31, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

11 Mins ReadUpdated:August 9, 2024

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Retail News

5 Essential Tax Season Preparation Tips

10 Mins ReadUpdated:August 8, 2024

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Ecommerce

7 Steps to Create Successful Shipping for Your Business

6 Mins ReadUpdated:August 8, 2024

by Sidney Karanja Today’s business environment is more globalized and complex than ever before. In…

Product News

Overstock Liquidations

6 Mins ReadUpdated:August 9, 2024

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Latest Posts

Crafting a Marketing Strategy for Electronics Retailers

January 21, 2025

Effective Digital Marketing Strategies for Health & Wellness Brands

January 21, 2025

Mastering Beauty Ads: 10 Strategies for Engaging Your Audience | Blog.Wholesalecentrl.com 

January 21, 2025

Jewelry Marketing Strategies: How to Attract Customers and Boost Sales in a Competitive Market

December 31, 2024

How to Open a Gift Shop: A Step-By-Step Guide

December 23, 2024

Online Marketing Calendar for 2025: Don’t Miss These Critical Dates

December 17, 2024
  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2025. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.