• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Thursday, March 30
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Marketing & Management»Growing Revenue
Marketing & Management

Growing Revenue

WC PublisherBy WC PublisherFebruary 1, 20112 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

“It’s time to return to growth.” With that simple phrase, Chief Marketing Officer and blogger, Lisa Arthur, neatly sums up what businesses need to do to grow and thrive in the year ahead. In her regular feature, “The Marketing Revolution,” on Forbes.com, Arthur looks at the past year in retail and offers some suggestions on how businesses can forge ahead. “Let’s move into 2011 with a new attitude, a new outlook and a new approach,” she says. “Channels continue to proliferate. Consumers are controlling our brands in new and different ways. We’re still adjusting, learning how to engage in conversations. We’re re-designing, re-tooling, striving to stay relevant. Yet, at some point, the navel-gazing must end,” she says. “We have to continue with the evolution. We have to take action.”

Marketing has been traditionally labeled as a cost center, but it’s not. It’s a revenue driver, she states, and she offers some steps to help businesses get started back on the right track.

Drive deeper accountability.

If you want to secure, or even better, expand your budget, you need to prove the direct relationship between marketing investment and revenue impact. There’s very little wiggle room today. Marketers need to apply rigor into where that spending goes. We talk about doing it all the time. Now, we need to prove ROI.

Refine and update your revenue cycle.

Sales identifies stages of its processes. Marketing can, too. Once you have formally defined the different phases of the revenue cycle, you can start tracking how prospects progress through each stage. A defined revenue cycle improves transparency and helps reveal ROI.

Transform markets with customer controlled experiences.

Customers control your brand. Discover how to use this to your advantage. Engage in two-way conversations. Create compelling experiences that capitalize on customer involvement. Then, integrate these into your media mix.

Succeed using execution driven strategy.

Outline a game plan. Measure your progress along the way. Respond to inputs and make tactical changes as needed. But, always know your strategy and how it relates to building business value.

how to marketing
Share. Facebook Twitter Email
Previous ArticleE-Cigarettes Fight
Next Article Conklin Fashions Shines

Related Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

Overstock Liquidations

January 25, 2023

5 Essential Tax Season Preparation Tips

January 24, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023

Overstock Liquidations

January 25, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.