• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Thursday, March 23
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Marketing & Management»How To Get More Out of Small Business Saturday
Marketing & Management

How To Get More Out of Small Business Saturday

PublisherBy PublisherNovember 7, 20133 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

How To Get More Out of Small Business SaturdayWith five fewer shopping days between Thanksgiving and Christmas this year than last, 32 percent of indie retailers are starting their holiday promotions earlier than last year, according to a survey by the National Federation of Independent Businesses (NFIB) and American Express. American Express founded the event, which is November 30 this year, in 2010. Many small business owners who are aware of Small Business Saturday say the day will be a part of their promotional calendar as it will be helpful in attracting new customers.

Assistance with promotional efforts

American Express has organized a Small Business Saturday Marketing Toolkit, available at ShopSmall.com, which includes:

  • Printable signage and decals to print and display in a business.
  • Logos and imagery for business websites, custom materials and social media pages.
  • Suggested social media and email templates to get the word out to customers on the Web.

Premier partners

American Express has also rallied the following organizations to lend a hand in providing resources to mobilize businesses and consumers for the day.

  • FedEx Office is offering two copies of the free 11 by 17 inch printed poster that small business owners can create as part of their customized marketing campaign on ShopSmall.com. In addition, FedEx Office will offer a special discount to small businesses that take advantage of the free printing offer. FedEx will also promote Small Business Saturday to small businesses and consumers through its marketing channels. Offer terms apply and are available at http://local.fedex.com/?promo=sbs2013.
  • Foursquare and American Express are offering small businesses $250,000 in free credits to use on the recently launched Foursquare Ads for Small Business platform. The credits will enable businesses to create local campaigns that can help drive new customers into their stores based on where they are or what they are searching for. Additionally, Foursquare will highlight millions of small businesses in its app to help drive foot traffic to local merchants on Small Business Saturday. Offer terms apply and are available at http://business.foursquare.com/shopsmall.
  • Twitter is offering one million dollars in free advertising to small business owners who have not advertised with Twitter previously, to help drive customer engagement and increase sales on Small Business Saturday and throughout the holiday season. Business owners can also get ready for the big day with an educational toolkit containing helpful tips on gaining more followers and launching exclusive promotions. Offer terms apply and are available at https://business.twitter.com/shop-small.
  • United States Postal Service (USPS) is providing shipping of Shop Small branded merchandise orders placed on ShopSmall.com as well as Neighborhood Champion Activation Kits. In a move to help drum up support and activity on Small Business Saturday, USPS will also distribute a consumer mailer and place signage at approximately 1,500 Post Offices to emphasize the importance of supporting their neighborhood business and to help motivate consumers to go out and Shop Small on the day.

Small Business Saturday, now in its fourth year, falls between Black Friday and Cyber Monday and serves as the traditional kick off to the holiday season for independent retailers and restaurateurs. The day was created in response to small business owners’ most pressing need, more customers, and has since grown into an annual celebration of the independent businesses that help boost our local economies.

For more ways to get the most out of Small Business Saturday, click here.

buy local how to shopping small business Small Business Saturday
Share. Facebook Twitter Email
Previous ArticleBrilliant Sterling Silver Charms & More
Next Article QR Codes: Fuzzy Square is a Hip Marketing Opportunity

Related Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

Overstock Liquidations

January 25, 2023

5 Essential Tax Season Preparation Tips

January 24, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023

Overstock Liquidations

January 25, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.