Close Menu
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Facebook X (Twitter) Instagram
Sunday, June 1
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook X (Twitter) Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
WholesaleCentral.com Blog
Home»For Buyers»Retail News»How to Make Marketing Campaigns More Effective
Retail News

How to Make Marketing Campaigns More Effective

Krystina MorganBy Krystina MorganFebruary 17, 2022Updated:January 11, 20233 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email
making a video

The new Omicron variant is causing more changes in the way consumers shop for products. With the new year ahead of us, it is time for indie retailers to start adapting to those changes and keep up with the competition in order to be successful this year, which means adjusting your marketing strategies.

Video is the New Successful Marketing Tactic

Global marketing expert and speaker, (trusted by The Wall Street Journal and The Washington Post as a marketing expert) Tim Parkin, has exclusive insight into marketing predictions for 2022, and how marketers and companies can prepare. “Video will become the cornerstone of marketing campaigns, thanks to streaming TV and social media platforms. Both groups of platforms will develop new advertising products that will give marketers additional opportunities to leverage video in new ways. We will also see video takeover retail as the in-person shopping experience gets an upgrade to engage customers in new ways and drive additional revenue,” Parkin said.

Continue to Utilize Influencers

Today’s customer is tech-savvy, research-oriented, and craves a genuine, credible, and authentic experience in this digital world. According to Brian Mechem, Co-Founder and President of GRIN, retailers need to incorporate authenticity and influencer marketing into their campaigns in order for them to be successful and resonate in a positive way to shoppers. As we continue to live our lives as normally as possible in the ongoing pandemic, working with creators will be even more important for brands.

“2022 will be the year of the creator. This past year alone, we have seen that the creator economy has had a significant, positive impact in helping brands effectively resonate with consumers,” Mechem said. “While many influencer partnerships can help with expanding brand awareness, the most impactful influencer marketing campaigns rely on authenticity. The more brands leverage partners and share content that fits their target audience and aligns with their ethos, the more credible they are. Especially with the iOS privacy updates, influencer marketing is critical in getting in front of target consumers.”

Marketing No No’s

One of the biggest mistakes retailers can make when trying to market their brand is immediately jumping onto the newest social media platform, according to Darwin Liu, CEO of X Agency. There is always a new platform coming out, with TikTok and Pinterest being the newest ones, which retailers will jump onto and waste their marketing dollars on the newest shiny object. Liu advises small businesses to take advantage of all of the free profiles that Facebook and Google allow, and to put their marketing dollars into email and SMS messaging. Email has been the bread and butter for ecommerce since the beginning, and SMS has been shown to create higher conversion rates.

As indie retailers get ready for a strong year ahead, Dani Nadel, president and COO of Feedvisor, offers the following marketing tips for businesses:

  • Advertising is still crucial for discoverability. If shoppers cannot find your products, they will not buy them.
  • Isolate your top 10 keywords. Do this in your campaigns in order to increase bidding aggressiveness and keyword dominance.
  • Plan for increased traffic and increased competition. As costs per click increase, selectively increase bids to remain competitive. Also be sure to allocate an ample budget to ensure campaigns do not run out.
  • Maintaining inventory takes precedence. Promotions and pricing only work when your inventory can support the demand.
  • Optimize your catalog. Focus your advertising on top priority products — deal of the day, lightning deal, best deal, or WoW deal, which qualify for Amazon’s deal badging — since only the “best deals” will win over shoppers.
February 2022 Issue marketing video
Share. Facebook Twitter Email
Previous ArticleHuge Success at 7th Annual Organic & Natural Health Conference
Next Article What Retailers Need to Know About Sales Tax in 2022

Related Posts

Crafting a Marketing Strategy for Electronics Retailers

January 21, 2025

Effective Digital Marketing Strategies for Health & Wellness Brands

January 21, 2025

Mastering Beauty Ads: 10 Strategies for Engaging Your Audience | Blog.Wholesalecentrl.com 

January 21, 2025
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

11 Mins ReadUpdated:August 9, 2024

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Retail News

5 Essential Tax Season Preparation Tips

10 Mins ReadUpdated:August 8, 2024

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Ecommerce

7 Steps to Create Successful Shipping for Your Business

6 Mins ReadUpdated:August 8, 2024

by Sidney Karanja Today’s business environment is more globalized and complex than ever before. In…

Product News

Overstock Liquidations

6 Mins ReadUpdated:August 9, 2024

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Latest Posts

Crafting a Marketing Strategy for Electronics Retailers

January 21, 2025

Effective Digital Marketing Strategies for Health & Wellness Brands

January 21, 2025

Mastering Beauty Ads: 10 Strategies for Engaging Your Audience | Blog.Wholesalecentrl.com 

January 21, 2025

Jewelry Marketing Strategies: How to Attract Customers and Boost Sales in a Competitive Market

December 31, 2024

How to Open a Gift Shop: A Step-By-Step Guide

December 23, 2024

Online Marketing Calendar for 2025: Don’t Miss These Critical Dates

December 17, 2024
  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2025. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.