An analysis from Retail Customer Experience.com has taken a close look at how customers perceive retail outlets, and the findings are surprising.
In the study, it’s noted that something as simple as an end-cap with corners can trigger an ancient avoidance-response system within people, whose brain sees sharp corners as a danger, and turn away.
Surprisingly, something as simple as rounded edges on an end-cap versus those sharp corners, or an abundance of natural textures in a store, can put a customer at ease.
For a full look at the study, as well as some other interesting findings, click HERE.