Even though Labor Day plans for most are not yet finalized, those in the know says it’s not too soon for retailers to start thinking about e-mail marketing campaigns for the upcoming holiday season.
A new report from e-mail marketing services vendor Responsys — titled the “2010 Retail Email Guide to the Holiday Season” — highlights some insightful tips and hints that should be implemented now.
One suggestion is to update mailing lists to assure customers have the correct subscription preferences.