MAGIC, the leading industry connector for the trend and young contemporary markets, organized by Informa Markets Fashion, recently announced its 2022 event calendar, which includes the debut of a new event – MAGIC Nashville, aimed to expand the retail market and fill gaps between primary buying seasons.
New Buying Opportunities for Retailers
MAGIC’s full 2022 schedule will include a combination of locations and formats, designed to deliver a greater assortment, more diversity, and higher value business opportunities for the trend and young contemporary markets. The 2022 schedule will create more opportunities for retail buyers to capitalize on new and emerging trends and deliver on quickly evolving consumer demands. Trend and young contemporary brands will have expanded access to new audiences in a variety of markets, allowing for additional business ventures and extended presence in new, key markets throughout the coming year.
Broadened Market Collections
Expanding on MAGIC’s growing portfolio to further support trend and young contemporary market needs, MAGIC Nashville will make its debut on May 16-17, 2022 at the Music City Center. Featuring an intimate collection of women’s and children’s apparel, footwear, and accessories brands and positioned in-between primary shopping seasons, MAGIC Nashville’s May timing is strategically placed to provide brick-and-mortar and online retailers the option to shop immediates and replenish inventory in advance of the next selling season.
For trend and young contemporary brands, MAGIC Nashville will provide expanded market opportunities to showcase immediate collections, access a new emerging market to expand U.S. presence, and boost sales as we lead into August and September buying season events. In addition to supporting commerce and discovery opportunities for brands and buyers, MAGIC Nashville will also showcase curated activations, networking events, and education sessions, bringing MAGIC’s famed draw of prominent industry figures, celebrities, influencers, stylists, and media. More detailed information on scheduled programming and curated onsite events will be released in the coming months.
New Categories & Opportunities
MAGIC Las Vegas will return to the Las Vegas Convention Center on February 14 – 16, 2022 and again on August 8 – 10, 2022. As the largest, most comprehensive event for the trend and young contemporary markets available in the U.S., MAGIC Las Vegas’s February and August editions will feature new brands and top sellers in highlighted categories such as Trend, Young Contemporary, Sportswear, Footwear, Accessories, and Children’s, at accessible price points. MAGIC Las Vegas will continue to expand on initiatives that help retailers discover brands that align to their consumers’ values and interests, through the return of onsite “curations” such as Made-in-the-USA, sustainability, and eco consciousness. MAGIC New York is also returning on February 27 – March 1, 2022 and again September 18 – 20, 2022 at the Jacob K. Javits Convention Center, featuring women’s and children’s apparel, footwear, and accessories at accessible to moderate price points.
Grow Your Business at MAGIC
For brands, the return of this East Coast event during a key buying season — which draws a domestic and international audience of buyers, from boutique and specialty to online and large department stores — provides unparalleled access to open new accounts and expand into new territories, both domestically and internationally. Additionally, the event will feature a curated lineup of educational programming, unique show floor activation celebrating the MAGIC community, and various networking opportunities. Full details on event programming, speaker lineup, and onsite activations will be announced in the coming months.
For more information, including upcoming announcements of future 2022 MAGIC event dates, visit www.magicfashionevents.com. To find out more about additional 2022 Informa Markets Fashion events, visit www.findfashionevents.com.