• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Tuesday, March 21
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Retail News»NRF Lobbying Legislation for More Retail Minded Outcomes
Retail News

NRF Lobbying Legislation for More Retail Minded Outcomes

PublisherBy PublisherSeptember 21, 20112 Mins Read
Facebook Twitter Email
articleimg_110x150_AmericanMade.gif
Share
Facebook Twitter Email

US LegislationIf you can’t beat them, lobby them. That’s the National Retail Federation’s (NRF) plan of action at Capitol Hill as it looks to combat what seems to be the frequent disregard for merchants, reminding legislators of the role retail plays in the current economy. Among the recent legislative disappointments from the Capitol was the Federal Reserve’s decision to set the debit card swipe fee at $0.21 per transaction. The NRF had committed new resources to ensure that retailers had a voice that would be heard during every important public policy decision, but the voice was not strong enough to convince the Federal Reserve to follow through with its promise of a $0.12 fee per transaction. Other qualms driving the organization to lobby are taxes, free trade agreements and more. Matthew Shay, president and CEO of the NRF, speaks on behalf of the organization and the retailers it represents, saying, “The real purpose [of the organization’s recent advocacy campaign] is to change outcomes on the policy issues that are so central to our industry and, we believe, to the overall health of our nation’s economy because of the significant role retail plays in our economy.”

Millions Make NRF a Strong Campaigning Force

And while the NRF’s nationwide advocacy campaign is described to include grassroots activism, social media and old-fashioned lobbying, the organization plans to become a well-known force at Capitol Hill, spending more than $10 million over the next year to get its point across. The publication, The Hill, details the NRF’s other firing power, reporting, “The centerpiece of the advocacy effort is a study from PricewaterhouseCoopers, commissioned by the NRF, that tallies up the contributions of retailers to the economy. The study says retailers provided close to 42 million jobs in 2009 while adding nearly $2.5 trillion to the nation’s gross domestic product.” With numbers on it its side, the NRF has a strong case, which is to be supported by:

  • Solicitation of the NRF-sponsored study to all Congress members
  • The launch of www.RetailMeansJobs.com, breaking down the retail industry’s economic impact by state and congressional district
  • Advertising in print, radio and online markets
  • Social media campaigns through Facebook, Twitter and LinkedIn
  • A viral video campaign to highlight the “Faces of Retail”

To read more about the NRF’s $10 million nationwide advocacy campaign, click HERE.

economy legislation NRF
Share. Facebook Twitter Email
Previous ArticleEngagement Rings a Brick and Mortar Business
Next Article Customers Holding Back on Holiday Shopping

Related Posts

5 Essential Tax Season Preparation Tips

January 24, 2023

Technology to Prepare Your Store for the Future

January 19, 2023

2023 Retail Success Guide

January 5, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023

Overstock Liquidations

January 25, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.