• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources

WholesaleCentral.com Blog

The Industry's Trusted Source for B2B Retail and Wholesale News

  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Home » Postal Service to Test-Market Product Sampling

Postal Service to Test-Market Product Sampling

April 12, 2010 by Publisher

Starting in May,usps-apo-fpo-discount-box the United States Postal Service (USPS) will be testing out product sampling in a number of key markets. The products will include assorted health, beauty and snack food items from a selection of consumer packaged goods company which typically sell their items through independent retailers.

“Consumer packaged goods companies are always looking for new ways to build brand awareness for their products,” said USPS President of Mailing and Shipping Services Robert F. Bernstock. “One method they often turn to is providing trial-sized samples to consumers. A large and growing industry, product sampling offers the Postal Service the potential for millions of dollars of added revenue.”

Approximately 200,000 USPS-branded boxes will be sent containing the selected product samples. The test-markets include Charlotte, North Carolina and Pittsburgh, Pennsylvania, two area commonly used in such tests due to their having a high number of young families with children. Eight different companies are taking part, contributing 11 different products to the test.

The USPS plans to continue the test through the end of the summer, at which time a decision will be made as to where to take the testing next, and what to do with the accumulated data.

Category: Marketing & Management, Product News Tags: trends

Primary Sidebar

Latest Posts

Using Blockchain to Grow Your Business

Ecommerce

5 Tips to Boost Ecommerce Conversions

Ecommerce

Success Tips for Food & Beverage Wholesale Distribution

Marketing & Management

8 Entrepreneurial Myths Debunked

Retail News

Improve Retail Pop-Up Experiences with Technology

Retail News

Halloween Retail Displays to Boo-st Sales

Retail News

Sign Up for Buyer Updates

WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Editor’s Picks

How to Build the Perfect Marketing Campaign

Editors Picks, Wholesale 101 for Buyers

The Best & Worst Times to Post on Social Media

Editors Picks, Marketing & Management

Best Made in USA Products to Sell in the Summer

Editors Picks, Featured Products, Made in USA, Product News

More Editor's Picks

Follow Us:

© Sumner Communications, Inc.
6 Research Drive, Suite 420 | Shelton, CT 06484