• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Thursday, March 23
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Retail News»Relaxation Drives Sales
Retail News

Relaxation Drives Sales

PublisherBy PublisherDecember 1, 20112 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

Customer SpendingAs another holiday shopping season approaches, marketers, researchers and retailers try to breakdown the behavior, expectations and decisions of today’s consumers. Inc. magazine’s recent study decided to test the theory that a shopper’s level of relaxation when shopping has an effect on final buying decisions. In the study, “Relaxation Increases Monetary Valuations,” six experiments were conducted. In one experiment, participants were randomly shown one of two videos; one was a 10 minute video of nature scenes, featuring a breathing coach; the other video was about robots.

Spending Experiments on Relaxed Customers

Following the videos, participants were shown 10 product photos and asked to guess the price of each, on merchandise such as a picture frame and an LCD monitor. Those who watched the relaxing video thought the products were worth an average of 11 percent more than they were. When it came time to make a bid on a digital camera on eBay, the participants who watched the relaxing video bid at least $32 above the robot video watchers. “Researchers found that when people are more relaxed, they are willing to spend more money.” The findings didn’t just prove that relaxed shoppers are a little more generous with their wallets and gift giving, but are also willing to spend more for all kinds of merchandise.

Retailers may not be able to station massage chairs throughout the store, or have breathing coaches greet customers at the door and checkout lanes, but there are some things they can do to present a calming atmosphere. Among the options are playing soothing music and reducing checkout lines. “People find checking out the most stressful part,” says Greg Hodge, global retail strategist at Iconoculture, a Minneapolis based firm that researches consumer trends.

This piece was adapted from an original article by Inc. magazine.

holiday and seasonal shopping
Share. Facebook Twitter Email
Previous ArticleFoldable Sandals
Next Article Natural Flowers Jewelry

Related Posts

Top Wholesale Easter Products

February 27, 2023

5 Essential Tax Season Preparation Tips

January 24, 2023

Technology to Prepare Your Store for the Future

January 19, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023

Overstock Liquidations

January 25, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.