Consumers have spent more than $17.5 billion online so far this holiday season, market research company comScore has reported, adding that sales have tapered off slightly since Thanksgiving. But the company predicts they will pick up again in mid-December.
“We anticipated that the post-Cyber Monday period would experience a slight hangover after many of the retailers’ most aggressive deals and promotions expired, but we can expect to see activity begin to pick up again as we get into the middle part of December,” comScore chairman Gian Fulgoni said in a statement.
Consumers have spent more than $800 million on four different days since late November. Leading the way was the Monday following Thanksgiving weekend, Nov. 29, also known as Cyber Monday, which was the heaviest online spending day on record at $1.03 billion. The following day, Nov. 30, was the second heaviest day of spending when consumers spent $911 million.