Consumers doing their back to school shopping will spend at least some of that time — and money— online, according to Web measurement service Compete.
The study, summarized at MediaPost.com, found that 30% of shoppers will find their items on the Web, focusing on electronics, dorm accessories and kitchen supplies. School supplies were also cited by 84% of those asked, followed by clothing at 70% and shoes at 58%.
“Seeing an increase in back-to-school shopping portends well for the upcoming holiday season,” said Compete analyst Debra Miller in a blog post. “In fact, we found that 12% of those surveyed plan to spend more than last year. And hopefully, by the time the sweaters come out of the closet, this number will be even bigger,” MediaPost reported.