Browsing: back to school

Getting students ready for back to school has never been as hectic as it was in 2020. In the fall, many schools tried keeping classes in…

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Last year, back-to-school and back-to-college spending reached a whopping $82.8 billion, according to the National Retail Federation. Shoppers spend more on back-to-school and back-to-college than consumers…

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Back to school shopping is still largely done in stores because of the bonding experience school shopping creates between parent and child. Yet, many retailers are not capitalizing on this idea. For winter holidays, for example, many retailers host gift wrapping events, happy hour shopping, and pop-up markets.

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