• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Thursday, March 30
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Trade Show News»Something For All Buyers At Helen Brett
Trade Show News

Something For All Buyers At Helen Brett

PublisherBy PublisherNovember 14, 20143 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

Helen Brett Trade ShowIf you’re in the market for gifts and jewelry, Helen Brett likely has a show for you. According to Brett Kolinek, vice president of Helen Brett, the company’s nine annual trade shows cover a range of offerings, including, “jewelry, fashion jewelry, fashion apparel, children’s apparel, and home goods.” Further, the fall and winter shows in November and December cover holiday goods.

Helen Brett shows are geared toward family businesses, Kolinek says. The company counts many family businesses among both its buyers and vendors, and has a deep understanding of what makes a family business thrive. In fact, Helen Brett has spent decades refining its approach to shows. The firm was founded in 1945 by a traveling saleswoman named Helen Brett, who staged her first merchandise show in a sample space offered by a hotel. She displayed wares from both her own stock and the competition. Pretty soon, other salespeople were calling Brett, and the modern Helen Brett shows were born.

The company now operates nine regional shows, in New Orleans (International Jewelry and Merchandise Show, Nov 6–9); Memphis (Mid-South Jewelry and Accessories Fair, Nov 13–16); and Baton Rouge (Jewelry and Merchandise Show, Dec 12–14). A full show schedule is available on the Helen Brett website. Although they vary in size, the larger shows boast up to 1,200 exhibitors, selling to as many as 30,000 buyers.

Helen Brett Trade ShowTo get the most from a Helen Brett show, Kolinek advises first developing a plan and identifying a need. “A buyer needs to understand what really sells in their store, whether it’s online or direct sales,” he notes. “Figure out what you’re missing in your product line, and then fill that hole at the show.” The range of products for sale at a Helen Brett show is sure to cover almost every retailer. According to Kolinek, buyers will find everything from high-end fashion jewelry and loose stones, down to dollar items. The idea is to offer a one-stop shopping opportunity for small businesses.

Attending the show

Entrance to a Helen Brett show is free to qualified buyers.  Attendees need to show a federal tax ID or retail buyer’s license. Proof of company ownership or a valid pay stub may also be required, as well as invoices showing that buyers are in a retail oriented business. Helen Brett also offers a special Gold Card for regular visitors. Offered at $40, holders of this card are entitled to attend two years of shows without providing additional documentation or paperwork.

Helen Brett Enterprises
5111 Academy Drive
Lisle, IL 60532-2171
Tel.: 630-241-9865
Website: www.helenbrett.com

apparel trade shows fashion trade shows November 2014 Issue
Share. Facebook Twitter Email
Previous ArticleThe Norton Shows: All Season Wholesale Market
Next Article What Small Retailers Need to Do to Survive

Related Posts

The Perks of Attending IFJAG Las Vegas

January 6, 2023

Product Preview at Philadelphia Gift Show

January 4, 2023

5 Must-Attend Trade Shows in 2023

December 16, 2022
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023

Overstock Liquidations

January 25, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.