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Home»For Buyers»Retail News»Study Identifies Merchandising “Must-Dos”
Retail News

Study Identifies Merchandising “Must-Dos”

PublisherBy PublisherSeptember 8, 2010Updated:February 8, 20231 Min Read
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A new report by RSR Research has identified seven tenets of modern merchandising that retailers might want to consider in their marketing plans.

Titled “Defining Twenty-First Century Merchandising: Benchmark 2010”, the report is based on a survey of nearly 100 retailers conducted last summer.

“The retail thought-process has genuinely and irrevocably changed,” says Paula Rosenblum, Managing Partner at RSR Research and co-author of the report. “Retailers are injecting science into a process that used to be heavily driven by art. It requires entirely new ways of thinking about merchandise planning.”

For a look at the seven ideas, as well as link to download the complete report, click HERE.

marketing merchandising
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