Close Menu
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Facebook X (Twitter) Instagram
Sunday, June 1
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook X (Twitter) Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
WholesaleCentral.com Blog
Home»For Buyers»Marketing & Management»Successful Coupon Marketing
Marketing & Management

Successful Coupon Marketing

Steve Rowen, Partner at Retail Systems ResearchBy Steve Rowen, Partner at Retail Systems ResearchSeptember 20, 2011Updated:October 10, 20222 Mins Read
Facebook Twitter Email
articleimg_110x150_coupon-marketing.gif
Share
Facebook Twitter Email

coupon marketingDiscount coupons have proven to be highly effective marketing tools for every conceivable size and type of business. A simple explanation for their acceptance by advertisers is their overwhelming popularity and use by the consuming public. In fact Advertising Age reports that 87 percent of all shoppers use coupons. Another independent marketing research firm, the A.C. Nielson Co., reveals that 95 percent of all shoppers like coupons, and 60 percent actively look for coupons.

Regular use of good couponing strategy can provide a steady stream of new customers and high quality sales leads. Here are some of the more important DOs for creating a coupon promotion that will work for you:

  • DO have a plan in place.
  • Make a solid offer.
  • Use bold and specific headlines, without putting your company name or logo at the top.
  • Use line illustration or photographs.
  • Include your USP (Unique Selling Proposition).
  • Appeal to the self-interest of your customer.
  • Make sure to include multiple ways for prospects to get in touch with you.
  • Include an expiration date for using the coupon.
  • Remember to always upsell.
  • Capture your customers name, address, and phone number, so you can develop an in-house mailing list for ongoing direct marketing.
  • Train your staff to prepare them for the event.
  • Use point of sale displays to help cross sell and upsell in the store.

Now let’s take a look at some important DON’Ts. Couponing alone is not marketing; it is only one part of what must be a multi-faceted marketing plan. Too many inexperienced small business owners will sit back and be satisfied to reap the rewards of a coupon campaign, without a follow up program designed to keep customers coming back for more. Then they calculate how much “it cost them” in terms of money and time, instead of how much they invested and what they should do next to ensure they get an optimized ROI.

  • Don’t ignore the fact that all promotions are going to cost you. You must make a serious effort to figure out what the actual costs will be before you initiate a promotion.
  • Don’t diminish the consumer who’s looking for a deal.


Steve Chapman has over 35 years of marketing and sales management, business management and small business ownership experience. He is now actively involved in developing an Internet based training and business consultancy called SOMA Marketing & Communication Consulting.

coupons management marketing
Share. Facebook Twitter Email
Previous ArticleIndie Retailers Advised Against Becoming Low Price Leaders
Next Article Engagement Rings a Brick and Mortar Business

Related Posts

Crafting a Marketing Strategy for Electronics Retailers

January 21, 2025

Effective Digital Marketing Strategies for Health & Wellness Brands

January 21, 2025

Mastering Beauty Ads: 10 Strategies for Engaging Your Audience | Blog.Wholesalecentrl.com 

January 21, 2025
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

11 Mins ReadUpdated:August 9, 2024

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Retail News

5 Essential Tax Season Preparation Tips

10 Mins ReadUpdated:August 8, 2024

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Ecommerce

7 Steps to Create Successful Shipping for Your Business

6 Mins ReadUpdated:August 8, 2024

by Sidney Karanja Today’s business environment is more globalized and complex than ever before. In…

Product News

Overstock Liquidations

6 Mins ReadUpdated:August 9, 2024

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Latest Posts

Crafting a Marketing Strategy for Electronics Retailers

January 21, 2025

Effective Digital Marketing Strategies for Health & Wellness Brands

January 21, 2025

Mastering Beauty Ads: 10 Strategies for Engaging Your Audience | Blog.Wholesalecentrl.com 

January 21, 2025

Jewelry Marketing Strategies: How to Attract Customers and Boost Sales in a Competitive Market

December 31, 2024

How to Open a Gift Shop: A Step-By-Step Guide

December 23, 2024

Online Marketing Calendar for 2025: Don’t Miss These Critical Dates

December 17, 2024
  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2025. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.