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Home » Archives for Steve Rowen, Partner at Retail Systems Research

Steve Rowen, Partner at Retail Systems Research

Are Small Retailers Winning the Mobile Game?

July 7, 2016 by Steve Rowen, Partner at Retail Systems Research

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What happened in 2007 rocked the retail world. Consumers started using their new smart mobile devices to find the best solutions for their lifestyle needs.

Category: Ecommerce Tags: July 2016 Issue, mobile, privacy, shoppers, shopping, wifi

The Impact of Mobile on Today’s Retail World

May 4, 2016 by Steve Rowen, Partner at Retail Systems Research

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It’s hard to fathom how quickly retail is changing as a result of smart mobile devices. Go back just a few years – to 2007 – and watch Steve Jobs’ on-stage introduction of the original iPhone.

Category: Ecommerce Tags: April 2016 Issue, mobile

Report: The Impact of Mobile in Retail

January 30, 2013 by Steve Rowen, Partner at Retail Systems Research

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Research identifies where retailers are in their mobile plans as well as lessons for the way forward.

Category: Marketing & Management Tags: mobile

Business Intelligence for Winning Retailers

October 24, 2012 by Steve Rowen, Partner at Retail Systems Research

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Two major trends are driving retail analytics these days: “Big Data” and how to handle it, and atomic data needs, real-time sense-and-respond analytics.

Category: Marketing & Management Tags: management

Successful Coupon Marketing

September 20, 2011 by Steve Rowen, Partner at Retail Systems Research

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Regular use of good couponing strategy can provide a steady stream of new customers and high quality sales leads.

Category: Marketing & Management Tags: coupons, management, marketing

The In Store Experience

September 1, 2011 by Steve Rowen, Partner at Retail Systems Research

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Every year, RSR takes a look at, “the state of the store,” and this year’s benchmark report featured responses from 86 qualified retailers. Findings consistently show retailers understand the importance of creating a better in-store shopping experience for their customers. However, in 2010 it became clear that armed with more technology than most store employees […]

Category: Magazine Archives, Marketing & Management Tags: customer service

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