What happened in 2007 rocked the retail world. Consumers started using their new smart mobile devices to find the best solutions for their lifestyle needs.
Author: Steve Rowen, Partner at Retail Systems Research
It’s hard to fathom how quickly retail is changing as a result of smart mobile devices. Go back just a few years – to 2007 – and watch Steve Jobs’ on-stage introduction of the original iPhone.
Research identifies where retailers are in their mobile plans as well as lessons for the way forward.
Two major trends are driving retail analytics these days: “Big Data” and how to handle it, and atomic data needs, real-time sense-and-respond analytics.
Regular use of good couponing strategy can provide a steady stream of new customers and high quality sales leads.
Every year, RSR takes a look at, “the state of the store,” and this year’s benchmark report featured responses from 86 qualified retailers. Findings consistently show…