At Sun Fashion Designs Inc. quality is everything. The company carries a wide variety of gold and silver plated jewelry, including rings, pendants, chains, cubic zirconia earrings, brooches, and charms.
As a bonus Sun Fashion is now supplying credit to its customers. “This allows us to be in a position where we can work with small businesses and help those who are struggling or need to get over a hump,” explains Gloria Witek, co-owner. “We’re seeing the economy improve but there are still some businesses that come to us and say that they want to get in on what we’re selling but they don’t have quite enough money. When businesses ask us to help them out, now our answer is yes.”
Made in the U.S.A
Sun Fashion is seeing a growing demand for Made in the U.S.A. products. “Lately we have a lot more people asking for it. All of our chains, earrings, and finished goods are made on site on our facility in Arizona,” says Witek.
To make many of their products, the company buys raw brass goods and plates them with gold and silver. “We constantly get comments on how beautiful it is and many people ask if it’s real,” says Witek. “To achieve this look we use a combination of 24k gold and 14k gold.”
Ring stamping
Stamped stainless steel rings, is one of the company’s most popular lines, and among the hottest trends in jewelry, according to Witek. “In 16 years I haven’t seen a trend that is this stable.” The rings are made of 316-grade stainless steel, are hypoallergenic, and can be completely customized with name, anniversary date, organization, sports team, symbol and more. To get retailers started, Sun Fashion Designs offers a starter kit that wholesales for $865. It includes the stamping machine, 100 rings, letters A through Z, numbers zero through nine, a hyphen and forward slash, an ampersand, an asterisk, a hammer and a paint pen.
The aspect of the stamping machine that has created the most appeal is the customizable stamps. According to Witek, this allows retailers to make a lot of money and cater better to their demographics. As for designs, almost any image (within reason) can be made into a stamp that can be used on a ring or pendant. Assortments of different popular styles have been added at a lower cost.
Plated and reproduction chains
All of Sun Fashion’s chains can be made into any length. Some of their most popular chains are reproductions of designer chains at more affordable prices.
“Gold has been sky high for years now and the average consumer cannot afford to go out and buy a gold chain,” says Witek. “The plated filled jewelry that we make has grown in popularity because it is a much more affordable alternative, plus we have a lifetime guarantee on it with our process. People are very happy with it. We make it affordable to get something close to fine jewelry again.”