Browsing: gift cards

There is a lot of talk these days about switching to virtual, digital and mobile payments. We hear every day about how soon we’ll be paying for holiday shopping sprees with our phones instead of our wallets and plastic gift cards. However, you probably didn’t know that the vast majority of Americans still prefer physical gift cards to electronic ones.

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Americans love giving and receiving gift cards. They are always in demand, and present retailers with significant incremental sales opportunities, as consumers report spending more when both purchasing and redeeming gift cards. According to a biannual consumer survey of 1,100 US consumers by the Retail Gift Card Association (RGCA), convenience and choice make gift cards extremely popular among consumers. Although mobile and electronic gift cards are not yet widely used by consumers, the adoption of these technologies is expected to continue to rise.

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Spring and summer are upon us, and bring with them an array of gift-giving opportunities for occasions like Father’s Day, graduations, weddings, and teacher appreciations. New research indicates that this season more than two thirds of US shoppers plan to buy gift cards; meaning that retailers would be wise to ramp up gift card marketing efforts for the spring and summer gifting months.

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For those independent retailers with a growing customer base, recognition and rewards are crucial; this is where a customer loyalty or gift card program can help…

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Gift cards continue to be a popular item for consumers. In 2009, Javelin Strategy & Research reported that 61 percent of U.S. consumers used gift or…

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