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Home » gift cards

gift cards

How to Upsell Gift Cards

January 13, 2019 by Publisher

gift cards

It’s January, and that means one thing in retail: gift card redemption month. Year after year, gift cards are one of the most popular holidays gifts. 90 percent of gift cards are used within 60 days of purchase, and 72 percent of customers spend more than the value of  their gift card when redeeming. So, […]

Category: Marketing & Management Tags: gift cards, holiday sales, January 2019 Issue

Golden Quarter Survival Guide

October 4, 2018 by Publisher

holiday stores

by Rich Kizer & Georganne Bender It’s that time of year again: The fourth quarter – the Golden Quarter – a crucial time for every retailer. The Golden Quarter is traditionally when most retailers go from being in the red to being in the black. You just can’t afford to mess up because there are […]

Category: Marketing & Management Tags: gift cards, holiday sales, management, marketing, October 2018 Issue, retail sales, shoppers, shopping

Digital Gift Cards for Holiday Success

September 19, 2017 by Publisher

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Holiday preparedness means being ready to accommodate all potential customers when, where, and how they want to buy.

Category: Ecommerce, Marketing & Management Tags: gift cards, holiday and seasonal, holiday sales, management, marketing, sales, September 2017 Issue

Make the Grade with Back to School

April 4, 2017 by Publisher

10April2017_MB-back-to-school_th.jpg

It’s almost summer, but back to school will be here before you know it. Over the past few years, timelines for back to school shopping have continued to spread.

Category: Retail News Tags: April 2017 Issue, back to school, electronics, gift cards, office supplies, shopping

What Do Moms Want? Gift Cards!

March 2, 2017 by Publisher

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Mother’s Day comes but once a year. Friends and family gather together to celebrate the mothers, grandmothers, partners and expectant mothers in their lives.

Category: Marketing & Management Tags: gift cards, holiday and seasonal, holiday sales, March 2017 Issue

Increase Profits with Gift Card Redemptions

January 12, 2017 by Publisher

09Jan2017-MB-gift_card_th.jpg

Since 2009, gift cards have remained one of the most-requested holiday gifts. Now that the holiday season is over, those gift cards will be making their way back into your store to be redeemed.

Category: Marketing & Management Tags: brick and mortar, customer service, gift cards, how to, January 2017 issue, management, marketing, shoppers

Tis the Season for Gift Cards

November 22, 2016 by Publisher

11Dec2016-1_th.jpg

Year after year, gift cards are the most requested gift in America.

Category: Marketing & Management Tags: December 2016 Issue, gift cards, holiday and seasonal, holiday sales, shoppers, shopping

Holiday Marketing with Gift Cards

September 15, 2016 by Publisher

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In today’s digital world, retail customers have come to expect real-time customer service, easy-to-use websites, and a wide choice of payment methods.

Category: Marketing & Management Tags: gift cards, holiday sales, management, marketing, September 2016 Issue

Marketing Gift Cards for Year-Round Profits

February 9, 2016 by Publisher

gift-card-th.jpg

Retail marketers plan all year for winter holiday promotions, which are the most fiscally lucrative part of the year.

Category: Marketing & Management Tags: February 2016 Issue, gift cards, retail sales, shoppers

Marketing with Gift Cards

August 25, 2015 by Eric Leuenberger

03Aug2015-1-th.jpg

When marketed correctly, gift cards (certificates) can increase online sales, promote customer retention through repeat sales, and help attract new customers.

Category: Ecommerce Tags: August 2015 Issue, gift cards

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