For many small businesses, the main priority is getting customers in the door. Marketing your brand, your products, and building a presence in your community is no easy feat for small businesses.
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A few months ago, I was shopping at a large retailer for a Christmas gift for my wife. My daughter and I talked to one sales associate briefly and she showed us an item we were interested in.
Independent retailers have a huge advantage over big-box retailers when it comes to holidays like Valentine’s Day.
As we explain in our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, free rent is just one negotiable factor in a commercial lease.
As most retailers know, becoming an integral part of your local community is incredibly important for your success. Working with other local businesses creates trust, inspires collaboration, and makes people that much more willing to support what you have to offer.
Black Friday, Christmas shopping, and the winter sales rush are over. Consumers around the world are now back to their normal shopping routines, which means that they no longer have the excitement of scoring a great deal, the enjoyment of finding the perfect item for a loved one, and the relief of finishing off a long Christmas shopping list.
Since 2009, gift cards have remained one of the most-requested holiday gifts. Now that the holiday season is over, those gift cards will be making their way back into your store to be redeemed.
All retailers understand that great customer service is the holy grail of our business. Once you have it, it seems like it has the power to reveal all the secrets of success. But, providing flawless service is not easy.
For any online seller, product descriptions can either boost or cripple sales.
When you earn the lion’s share of your profits during the holiday season, there are two big questions small retailers should be asking themselves: Did I adequately prepare for my holiday business? What can I do if holiday sales are bigger than I expected?