• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Monday, March 27
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Marketing & Management»Web Wisdom: Personalized Search Algorithms
Marketing & Management

Web Wisdom: Personalized Search Algorithms

Amy Munice, ALM CommunicationsBy Amy Munice, ALM CommunicationsJune 21, 20113 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

WebEvery week I speak with a company president, VP of Marketing or some equivalent, who assures me that they have absolutely no need to focus on web marketing, “because we are already number one.” How do they know this? One thing is for certain, they aren’t using artificial intelligence tools for search engine optimization to receive accurate information on their company’s unique competitive position on the web.  Rather, they type their main keyword into Google, and consistently find themselves at the top of the page or very near it.  But what is wrong with that, you might ask.

How Do Search Engines Work?

Simply stated, that is not how search engines work anymore.  In fact, they haven’t worked that way for quite some time.  This isn’t just Google; this is also true of Bing, Yahoo, Baidu, etc. Search engines now serve you up what they think you are looking for.  They know who you are, and more importantly, who your customers are. They know how you are looking for things, as well as how your customers search for news, companies, products, etc.  Plus, they know the zip code and the local geography where each user is located.  Search engines are getting better and smarter at knowing YOU and each of your customers, as well as what’s what in your micro-locale every day. A quick type into Google, and you are being fed an illusion.

Personalized Search Algorithms

To the more technically inclined, it takes more than cleaning cookies or turning off personalized search in Chrome to get to the “truth.”   Even if YOU turn off personalized search (which is more difficult than an on-off switch in a Chrome browser), you have to ask yourself, “Are my customers doing the same?”  With more than 99.99 percent certitude, you can assume that they are NOT.  Without math-based search engine optimizer tools, you and your site will remain victim to algorithms that “personalize” search. Simply stated, you are leaving it all to fate, or more accurately, to any/all competitors who do get wind of math-based search engine optimizer tools, that can help transform personalized search algorithms from obstacles to advantages.

Think of it this way: site ranking, an objective site ranking, really only means that you are part of a deck of cards that gets dealt to any prospect seeking out the keyword for which your web page is optimized.   If it’s a 50-card deck, the way in which one prospect searches may put your site at the top, and the way another searches, at the bottom, or anywhere in between.

In my next column, we’ll discuss in more detail about ways that search engines work (a.k.a. “search algorithms”) that make it impossible for you to get a good read on your site ranking by simply Googling.

Amy Munice is president of ALM Communications, now also d.b.a. Global B2B Communications, www.globalb2bcommunications.com and Web and Design Science, www.webanddesignscience.com, a marketing/public relations firm that both givess guarantees and fully integrates high-powered artificial intelligence search engine optimizers for lead generation and online sales, into all communications strategies.

marketing seo
Share. Facebook Twitter Email
Previous ArticleIs Your Initial Markup Enough?
Next Article Premium Incense and Perfume Oils Straight from the Source

Related Posts

Best Video Marketing Tips for Retailers

January 19, 2023

5 Ecommerce Tips to Enhance Customer Support

January 17, 2023

2023 Retail Success Guide

January 5, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023

Overstock Liquidations

January 25, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.