Close Menu
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Facebook X (Twitter) Instagram
Saturday, May 31
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook X (Twitter) Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
WholesaleCentral.com Blog
Home»For Buyers»Marketing & Management»3 In-Store Merchandising Tactics to Maximize Shelf Appeal
Marketing & Management

3 In-Store Merchandising Tactics to Maximize Shelf Appeal

PublisherBy PublisherDecember 13, 2018Updated:January 20, 20234 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

by Simon Mitchell, Action Storage

It might not seem so obvious to the customer, but there is a delicate, tactical science to arranging products in a retail space in order to boost the visual appeal of your products and, ultimately, boost your profits. We’ve narrowed it down to three vital areas with the greatest potential for maximizing shelf appeal and giving your store’s revenue a welcome shot in the arm.

1. Solve Problems to Boost Profits

The most important thing to remember when designing the layout of your store is that your customers come to you to find a solution — and one that they don’t necessarily want to spend a long time looking for.

Luckily, there are some strategic ways you can organize and utilize the shelving bays used in your product displays to transform your retail space into a one-stop problem-solving shop. Known in the industry as cross-merchandising, this tactic is as simple as it is effective. Do you stock fresh bread? Make sure your spreads and sandwich fillings are located on nearby shelves for shoppers on a sandwich mission. Sell tortilla chips? Tactically place your range of dips nearby for maximum convenience.

To go the extra mile, it’s key to make sure your shelf solutions are reactive and changeable — so keep an eye on what people might need suddenly. If you’re the only store in town with a shelf full of discount umbrellas or rain ponchos on a wet day, you stand to earn a bundle through solution-based purchases.

This concept can be extended to just about anything, from discount barbecue grills and water bottles on a hot day to hats and gloves when the mercury drops — the first step is to carefully consider your inventory and, from there, figure out which of your customers’ problems you’re already in a prime position to solve.

2. Remember: Eye Level is Buy Level

Positioning particularly high-margin products which stand to make your store a tidy profit at the customer’s eye level is one of the central tenets of store merchandising. If the customer immediately sees what they want, they’ll buy it — so it follows that placing big brands in the middle of the shelf where most people are looking will pay off. This makes the shopping experience smooth and seamless, creating happy customers who are more likely to return.

Make sure you’re taking more than one eye level into account, too, as children are often fairly persuasive with their parents when accompanying their parents. Placing brightly colored kids’ products a few feet up from the floor is a common tactic used by retail giants the world over — ensuring that children can instantly find their favorite must-haves during their journey around the store.

This concept is scalable, too — if you run a small bakery, for example, think about placing gingerbread men and colorful doughnuts at the bottom of the display case (which can easily be spotted by little faces pressed up against the glass).

3. Harness Color Psychology

Color is especially important in many stores, especially supermarkets and delis, as the first thing people see when walking into the majority of major food retailers is a colorful display of fresh fruit and vegetables. These displays are strategically designed to put customers in a sprightly mood, communicating a sense of natural, technicolor freshness.

Bright, bold colors can also be found on the packaging of just about any item, making it virtually effortless to employ a merchandising tactic known as color blocking. Organizing products based on their color and placing them next to blocks of items in complementary shades (consult the color wheel if you’re ever unsure) will go a long way when it comes to grabbing the attention of customers — especially if your retail space competes with others in a shopping area.

Combining these three tips to create a vibrant shopping experience is a powerful, tried and tested approach to giving your products irresistible shelf appeal. With a complementary blend of striking colors, cleverly organized displays and a solution-first tactical outlook, you can shift high-margin products, inspire bulk-buys and make a worthwhile impact on your store’s bottom line.

Simon Mitchell has run successful companies in Europe and the US that are focused on delivering exceptional value to clients. Action Storage offers a diverse range of storage products, along with the technical expertise to help clients’ businesses operate more efficiently. In Simon’s words, that’s a rewarding place to be.

December 2018 Issue management shopping
Share. Facebook Twitter Email
Previous Article4 Ways a Point of Sale System Can Increase Customer Loyalty
Next Article How to Incorporate Home Decor Items

Related Posts

Crafting a Marketing Strategy for Electronics Retailers

January 21, 2025

Effective Digital Marketing Strategies for Health & Wellness Brands

January 21, 2025

Mastering Beauty Ads: 10 Strategies for Engaging Your Audience | Blog.Wholesalecentrl.com 

January 21, 2025
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

11 Mins ReadUpdated:August 9, 2024

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Retail News

5 Essential Tax Season Preparation Tips

10 Mins ReadUpdated:August 8, 2024

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Ecommerce

7 Steps to Create Successful Shipping for Your Business

6 Mins ReadUpdated:August 8, 2024

by Sidney Karanja Today’s business environment is more globalized and complex than ever before. In…

Product News

Overstock Liquidations

6 Mins ReadUpdated:August 9, 2024

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Latest Posts

Crafting a Marketing Strategy for Electronics Retailers

January 21, 2025

Effective Digital Marketing Strategies for Health & Wellness Brands

January 21, 2025

Mastering Beauty Ads: 10 Strategies for Engaging Your Audience | Blog.Wholesalecentrl.com 

January 21, 2025

Jewelry Marketing Strategies: How to Attract Customers and Boost Sales in a Competitive Market

December 31, 2024

How to Open a Gift Shop: A Step-By-Step Guide

December 23, 2024

Online Marketing Calendar for 2025: Don’t Miss These Critical Dates

December 17, 2024
  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2025. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.