Close Menu
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Facebook X (Twitter) Instagram
Saturday, May 31
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook X (Twitter) Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
WholesaleCentral.com Blog
Home»For Buyers»Retail News»How to Create a Mobile-Friendly Experience in Your Store
Retail News

How to Create a Mobile-Friendly Experience in Your Store

PublisherBy PublisherOctober 20, 2016Updated:January 26, 20233 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email
04oct216_bl_bobbi-leach_th

By Bobbi Leach

A quick look around a crowded store can often make one thing clear: today’s shoppers won’t venture too far without their phones. According to a recent survey from SessionM, ninety percent of retail shoppers use their smartphones while in-store. So, even if customers are flocking to your store, it’s a good idea to make sure your mobile shopping experience is also up to par. These three tips will help you optimize your brick-and-mortar stores based on ecommerce and mcommerce insights.

Arm Yourself with Knowledge

An effective omnichannel strategy is all about data. Whether it’s online, in-store or from a mobile device, properly integrated data enables you to track customer interactions across multiple channels. By making it easier for in-store customers to access the information they crave, you have the opportunity to drive and track activity across channels.

Approximately fifty-four percent of shoppers use their smartphones in-store to compare prices, while forty-eight percent look up product info. Short links or QR codes on products, along with apps that enable shoppers to access a product page by scanning a barcode, can quickly help you create an in-store shopping experience that consumers are seeking.

Personalize Promotions Through Social

Shoppers are accustomed to receiving plenty of personalized email offers. But while such discounts and promotions have been made popular through ecommerce channels, they don’t need to be confined to online-only shoppers. Cater to the in-store crowd by dishing out promotional emails or text messages that feature a scanable discount code to those who check in on social media after entering your store.

Payments, Payments, Payments!

When it comes to payments, the more the merrier. A survey conducted by Morning Consult found that three out of four shoppers prefer that retailers accept as many different types of payment technologies as possible. Although online retailers have traditionally offered more payment options than brick-and-mortar retailers, those who attract plenty of in-store shoppers should also consider beefing up their payments options.

For example, offering an alternative to credit cards is one way you can improve the in-store payment experience. The implementation of chip cards has left many shoppers upset over the time it takes to complete an in-store transaction. Equipping each member of your sales staff with a mobile point of sale (mPOS) device is another option that will allow customers to make payments from just about anywhere in the store, potentially eliminating long checkout lines altogether.

From comparing prices to looking up product reviews, customers often turn toward smartphones and other mobile devices to complement their trip to a brick-and-mortar location. By providing quick access to product information, personalized offers and more payments options, you can create an in-store shopping experience that works seamlessly with your online offerings.

Bobbi Leach is the CEO of FuturePay (futurepay.com), an ecommerce payment solution for the omnichannel shopper. FuturePay’s buy now, pay later option benefits businesses and consumers alike by offering shoppers instant credit while shopping online or on mobile devices without the high interest fees associated with using a credit card.
how to October 2016 Issue omnichannel social media
Share. Facebook Twitter Email
Previous ArticleColorwear™ by The Mountain: The Next Phase of Adult Coloring
Next Article The November 2016 Issue of Independent Retailer Magazine is Available Now!

Related Posts

How to Sell Without Inventory: Innovative Approaches to E-Commerce and Retail

October 29, 2024

Amazon Return Pallets For Sale: How to Profit

March 20, 2024

5 Essential Tax Season Preparation Tips

January 24, 2024
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

11 Mins ReadUpdated:August 9, 2024

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Retail News

5 Essential Tax Season Preparation Tips

10 Mins ReadUpdated:August 8, 2024

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Ecommerce

7 Steps to Create Successful Shipping for Your Business

6 Mins ReadUpdated:August 8, 2024

by Sidney Karanja Today’s business environment is more globalized and complex than ever before. In…

Product News

Overstock Liquidations

6 Mins ReadUpdated:August 9, 2024

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Latest Posts

Crafting a Marketing Strategy for Electronics Retailers

January 21, 2025

Effective Digital Marketing Strategies for Health & Wellness Brands

January 21, 2025

Mastering Beauty Ads: 10 Strategies for Engaging Your Audience | Blog.Wholesalecentrl.com 

January 21, 2025

Jewelry Marketing Strategies: How to Attract Customers and Boost Sales in a Competitive Market

December 31, 2024

How to Open a Gift Shop: A Step-By-Step Guide

December 23, 2024

Online Marketing Calendar for 2025: Don’t Miss These Critical Dates

December 17, 2024
  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2025. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.