Owners of ecommerce businesses have a lot of options when it comes to choosing a platform for selling.
Author: Eric Leuenberger
Eric Leuenberger
Digital marketing expert with over two decades of proven experience, coupled with his passion to help ecommerce stores achieve sustainable growth and increase profits, has gained him the reputation as a knowledgeable, trustworthy resource and the "go to guy" for those seeking to generate more sales online.
When marketed correctly, gift cards (certificates) can increase online sales, promote customer retention through repeat sales, and help attract new customers.
It is said that words often have the power to move mountains—figuratively speaking.
Owners of ecommerce businesses have many options when it comes to choosing a platform for selling their products. Options include hosted solutions, open-source and custom solutions.
Crafting a marketing strategy that works to generate sales is not an easy feat. However, it can become easier when taking into consideration some tried and true psychological factors that have been proven to persuade consumers to take action. One of those psychological factors is the power of words.
A staple in any customer retention program is the ability to write emails that strengthen relationships, get responses, and persuade action. With an overflow of emails hitting inboxes daily, it’s important to develop an approach that not only gets notice, but also is effective at getting results. Make no mistake; email marketing is not an easy feat. It can be made simpler, however, by breaking it down into core tasks, and understanding the job each task plays in the overall campaign.
ComScore reported in 2012 that the number of mobile users accessing the Internet would surpass traditional desktop users by the end of 2014. In fact, ComScore reports this occurred for the first time in the first month of this year. In January 2014, users accessing the Internet via a mobile device exceeded those who accessed through a desktop computer.
The best things in life are free, right? Well, not always, but when it comes to online marketing, retailers don’t have to break the bank to find excellent tools that increase productivity. From research and analytics to social media and reputation management, following is a list of completely free tools that will boost any online marketing effort.
The home page plays an important role in the overall picture of a successful ecommerce site. It often sets the tone for the rest of the visitor experience, and is typically the page visitors will return to in order to reacquaint themselves.
The product page is one of the most important pages on an ecommerce site, and a place to display new items. Unlike brick and mortar stores which naturally possess a hold on the customer, due in part to the time it would take to leave and seek a similar or same product at another store, buyers online can move from store to store in just a few seconds.