Excitement is in the air, the food and entertainment is ready, and fans arrive early to be the first to enter the building. Small Business Saturday, the independent retailer’s Super Bowl, is right around the corner. So what can you do now to turn Small Business Saturday this Nov. 29 into Super Saturday? Retailers can implement the following four tactics to prepare their stores for the big day, and spread the “shop small” message.
Author: Kelley Sloyer
Kelley Sloyer
Kelley Sloyer is the interactive copywriter for SnapRetail, a ready-to-use marketing solution that helps local store owners engage and sell to customers, using email and social media. She has a retail and journalism background, earning a bachelor’s degree in communications media and journalism from Indiana University of Pennsylvania
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