Mental health plays such a huge role in the way brands market to their customer base. Larger retailers such as Saks Fifth Avenue and Madhappy have…
Author: Krystina Morgan
Krystina Morgan
Editor for both Independent Retailer and the Merchandiser magazines, both owned by Sumner Communications, Krystina Morgan is a grad of Southern Connecticut State University. Most of her writings were published in the Valley Independent Sentinel, New Haven Independent, and her campus’ paper, the Southern News. She enjoys playing video games and staying out of the sun.
Any retailer who sells CBD through an online platform knows how troublesome it can be. Since the Food and Drug Administration has only approved CBD as…
The coronavirus’s effect on the economy has shaken the world, especially those in the retail space. Decreased foot traffic, shuttered stores, and massive changes in consumer…
At the beginning of the store closures in most states due to COVID-19, small businesses had to lay off some of their employees to help keep…
Many retailers and small shops have been working to pivot their business model to stay afloat and accommodate the new normal that COVID-19 has brought upon…
Independent Retailer Month is coming up in July and small businesses could use the help now more than ever. It’s been a rough couple of months…
NY NOW, the modern wholesale market for retailers and specialty buyers seeking diversity and discovery, has decided, in light of the ongoing COVID-19 crisis and after…
Buying local can do wonders for the economy, especially during tough times like the one the entire world is facing right now. The unemployment rate in…
The COVID-19 pandemic has brought nothing but stress and anxiety for everyone. Will my business be ok? Will I keep my job? Will coronavirus cases continue…
Amazon Prime Day is rapidly approaching, and with all the lockdown madness happening for the last few months, retailers are looking for more creative ways to…