Author: Publisher

Black Friday’s days are numbered as retailers move toward a full weekend of promotions and events.

NRF has launched an initiative dedicated to educating and engaging America’s retail industry to encourage retail’s active participation in the elections.

Retailers must maximize returns on existing investments while keeping their brand fresh and customers loyal, says Kyle Lacy of ExactTarget.

Consumers will shop and visit more stores this November and December, according to ShopperTrak, an analyzer of retail foot traffic.

Premium Vapes is making strides that are shaping the structure of the electronic cigarette industry.

Marketers know that the key to real loyalty is making a program a “win-win” for business, meaning that the loyalty program becomes a revenue stream.

Change in mcommerce is accelerating, and to the ecommerce architects at Vendio, a company that helps retailers build an online presence, it is clear that brick and mortar retailers can no longer rely on Google alone.

Retailers looking to maintain their customer base have begun to take cues from recent data, making moves towards offering more mobile features to shoppers.

Advocates for a law that would require web-only retailers to collect state sales tax are optimistic that Congress will be enacting such legislation in the near future.

The V.I.P. Dollar $tore Reward program, conceptualized by Karl Kramer and Co., is a new way for storeowners to build a loyal customer base.