What happened in 2007 rocked the retail world. Consumers started using their new smart mobile devices to find the best solutions for their lifestyle needs.
Author: Steve Rowen, Partner at Retail Systems Research
Steve Rowen, Partner at Retail Systems Research
Steve Rowen is a Managing Partner at Retail Systems Research, an industry market intelligence firm that helps retailers make more strategic decisions about the role of information technology in their enterprise, and helps solution providers better meet those needs. He focuses on areas of emerging impact on the retail industry. He also provides insights into merchandising and workforce management solutions and runs RSR’s consumer research.
It’s hard to fathom how quickly retail is changing as a result of smart mobile devices. Go back just a few years – to 2007 – and watch Steve Jobs’ on-stage introduction of the original iPhone.
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