Digital commerce continues to evolve at an explosive pace; International Data Corp. (IDC) forecasts revenue for digital commerce applications will grow at an 18.8 percent rate to $4.1 billion through 2017. Improved ecommerce provides more options and better services leading to greater sales.
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Build your online store in the right industry to beat big box retailers.
Everything is important when it comes to running your business. As an online store owner, getting money from point A, your website, to point B, your bank account, should be at or near the top of your priority list. New payment technologies surface daily to make this process safer and easier.
Color has a powerful psychological effect on buying behavior, as it drives mood, perception, likes and dislikes. Big retailers spend millions of dollars testing the impact of colors on consumers, because merchants know they influence how their products are perceived. Use colors correctly and the rewards can be great. Use them incorrectly and it can send a message that directs website visitors to stay clear.
User experience is paramount in today’s world of extreme competition full of independent, sophisticated consumers. In general, user experience refers to how people feel when they use a particular technology, and is often applied in regards to websites and apps. In the past, this was a relatively simple process that meant designing the website to be easy to navigate, nice to look at and quick to load.
Thanksgiving online sales totaled $1.06 billion in the U.S., according to Adobe Systems, which analyzed 180 million visits to more than 1,000 U.S. retail websites. Revenue for leading online retailers rose nearly 40 percent from last year, ecommerce firm Monetate reports. The increases included a 73.6 percent rise in revenue from shoppers using tablets, a 50.7 percent rise in sales to smartphone users, and a 39.8 percent increase in revenues via laptop and desktop computers.
Thousands of online stores emerge on the Internet every month. The latest market research reveals the average lifespan of various ecommerce projects, regardless of their size and business niche, is a little more than two years, and about 90 percent of ecommerce start-ups eventually close. The following is a look at several problems ecommerce start-ups encounter, along with solutions to help you make your online business a success.
Mcommerce sales from mobile devices are forecast to approach nearly $52.17 billion in 2014. $17 billion of that will come from smartphones, and the remainder will be split between tablets and other mobile devices. Many online retailers have already adapted their sites to produce a mobile ready version that is poised to take advantage of this opportunity.
All ecommerce storeowners want to increase sales conversion rates, and there are many ways to achieve this goal. However, a critical and somewhat overlooked element of the process is visitor engagement. Without higher engagement from visitors, it is going to be difficult to satisfy the need for higher website conversion. Visitor engagement is what ultimately starts the conversion process.
It is important to jump on the holiday bandwagon as early as possible. This Holiday Campaign Planning Guide offers a comprehensive strategy to make sure your campaigns are in tip-top shape as you head into the holiday season.