Browsing: Ecommerce

The Cloud provides a wealth of opportunities for smaller retailers, including marketing and loyalty programs, operations, inventory control, human resources and payment services, and can solve communication, collaboration and competition issues.

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No longer can retailers rely on foot traffic, word of mouth and basic advertising to grow their pool of shoppers, as online business and the reputation that comes with it becomes more essential every day.

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For the Kole brothers, co-presidents of Kole Imports, the ASD show in August is an opportunity to reassess their rebranding efforts since adding closeouts to the company’s inventory.

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