Browsing: Marketing & Management

Black Friday, Christmas shopping, and the winter sales rush are over. Consumers around the world are now back to their normal shopping routines, which means that they no longer have the excitement of scoring a great deal, the enjoyment of finding the perfect item for a loved one, and the relief of finishing off a long Christmas shopping list.

Read More

Today’s customer is always connected, opening the door for retailers to influence purchase decisions in the moment. But, as retailers strive to reach and activate customers wherever they are in their daily lives, they must first understand what they are saying with their hands (online and mobile) and feet (in-store).

Read More