Summer is one of the best times for retail businesses to get new customers. Millions of people are out on vacation, which means there are more opportunities for spending than on regular working days.
Browsing: Marketing & Management
Customer experience or “CX” is not just a buzzword. It’s an approach that can win new customers, slash churn, and turn customers into evangelists. If your company isn’t utilizing the customer experience perspective, you’re leaving profits on the table.
Representing commercial tenants with leasing matters since 1993, we at The Lease Coach have found that some landlords are over-charging tenants for Phantom Space (more square footage than the tenant actually has). Are you paying too much?
In a world with attention spans that are becoming increasingly shorter, retailers must work harder and smarter to engage audiences.
In the headlong rush retailers face when developing sophisticated e-commerce websites and viral social media campaigns, it seems that establishing the traditional three Rs of retailing has fallen by the wayside.
Customer rewards keep people coming back to make more purchases and retailers of all kinds can use the popular and proven marketing strategy known as gamification to strengthen customer retention.
Joining the Rediscovered Books’ team in Boise, ID, was a surprise for me. After being in retail for 6 years I thought I knew what I was getting into.
Sales is one of the oldest and for many, most difficult jobs there is. As a store owner or manager, one of your top responsibilities is making sure your business brings in the revenue it needs to not just survive, but thrive and grow.
In the rush to cater to the rising group of Millennials – often called the masters of our Digital Age – many companies have overlooked the value of marketing to Generation X.
Get Organized. Beginning the lease renewal process should start approximately nine – 12 months in advance for commercial tenants leasing retail or commercial space.