f you are a retailer using social media to market your business and have never heard of Klout, you might want to check it out. Klout.com is a free resource that uses social media analytics to measure your rank according to your social influence. In March 2013, the firm announced “Klout for Business,” analytics to help businesses and brand users learn about their online audiences.
Browsing: Marketing & Management
Savvy consumers know better than to pay full price for anything in today’s marketplace. Many people are using an array of tools to maximize benefits and discounts to get the best deals on the products they want.
Everyone knows that promotions around Christmas and the New Year go hand in hand, regardless of the marketing channel. With consumer spending at its peak, brands need to be promoting their products as much as possible. According to ComScore, 30 percent of retail ecommerce consumer spending took place in the fourth quarter in 2012, with a majority concentrated in the second half.
Jewelry sales in the United States grew to an estimated $71.3 billion in 2012, according to the 2013 U.S. Retail Jewelry Update by Polygon. This consistently popular product category offers retailers an opportunity to generate profits from emerging styles and timeless classics. Independent Retailer magazine asked Brian Nelson, sales manager for Sun Fashion Designs, to share trends he sees in the industry, along with tips on presenting and selling jewelry.
As an indie retailer, you are responsible for sales, accounting, purchasing and a host of other duties. Rewarding? Yes. Peaceful? No. These routine responsibilities leave few resources for in-store marketing.
By Adam Kinsey The modern retailer needs some technological prowess to maximize profits and efficiency. However, some of the most useful technology seems to be an…
No matter what the industry, employees are the face of a company. Sure, the products you are selling are why customers first visit your business, but it is employees that keep them coming back. Engaged and happy employees improve the customer experience, which results in loyalty and increased revenue and growth.
Smart indie retailers are always looking for ways to attract customers and build business. One way to grow is to cultivate a local following. Here are some tips for expanding your local customer base and sales.
Loss prevention has entered the digital age. Some of the latest advancements to stop shoplifters are security cameras that can be monitored from a cell phone or home office, specialty tags to stop shoppers from buying garments with the intent of wearing them once and returning them, and tags that beep if a pin is tampered with, a lanyard is cut, or the thief tries to grab an item and run.
Building customer loyalty is essential for brick and mortar merchants, and today that requires online customer appreciation. Not only will this encourage engagement on your social networks, but it also will keep your brand top-of-mind when your customers decide where to shop. Your independent business will thrive as long as you address online comments and questions as attentively as you would in your retail store. Here are four tips to help you do just that.