Retailers understand the importance of branding and promoting an image for their stores. Most retailers spend time and money promoting their image, a concept that includes everything from designing logos to running ad campaigns, to producing shopping bags.
Browsing: For Buyers
According to the Small Business Administration, 70 percent of small retailers go out of business within the first four years. However, not a lot is said about why the success of these retailers is such a long shot, or what they can do to avoid becoming a statistic.
If you’re in the market for gifts and jewelry, Helen Brett likely has a show for you. According to Brett Kolinek, vice president of Helen Brett, the company’s nine annual trade shows cover a range of offerings, including, “jewelry, fashion jewelry, fashion apparel, children’s apparel, and home goods.”
The Norton Shows are truly family affairs. Located in Gatlinburg, Tennessee, The Norton Shows are wholesale cash-and-carry events with a focus on apparel, jewelry, gourmet foods and gifts.
If you are not offering some type of free shipping today, research shows that you’re losing sales, customer loyalty, revenue per sale and product margin.
If retailers focus on one thing this holiday season, it should be improving the online customer experience. Anyone in customer service would probably say that this is a no-brainer, but with the past few holiday seasons focused heavily on online and mobile shopping, it seems that retailers have strayed from the heart of what makes a fantastic retailer-customer relationship: a personalized shopping experience.
If your shop requires forecasting of inventory and the placement of advance orders, it is time to review your Open To Buy methods (OTB). Open To Buy is necessary for retailers to control their inventory.
The gift and souvenir market is big business. According to market research firm, First Research, the gift and souvenir market totaled about $18 billion in sales in 2013, spread among 30,000 stores in the category.
Retailers and distributors are in the midst of a major shift. As consumer demand for instantly accessible online inventory and quicker delivery grows, industry leaders are being forced to alter their supply chain management strategies in ways that drive sales and meet customer expectations.
SnapRetail, the leader in marketing automation for small retailers and merchants, will help maximize the success of independent store owners this Small Business Saturday by offering a free webinar and other resources.