Browsing: For Buyers

Back-to-school promotions are well underway at major retailers, but there is still ample opportunity for small and midsize merchants to succeed in this competitive market. The key is to find ways to stand out from the big guys. Now is the time for online sellers to optimize their eCommerce sites to attract shoppers and increase sales.

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Creating, managing and operating an online business can present challenges. Fortunately, there are countless solutions, including eCommerce platforms designed to help you grow sales and drive the success of your business. Every business is different, and you should have a list of requirements before you shop for an eCommerce platform.

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Pinterest, Facebook and Twitter are essential business tools. They help retailers connect with and inform existing customers, and allow them to pick up a few new customers along the way. Pinterest gives you the capacity to skyrocket your brand exposure with a single click, and is one of the greatest social media channels to ramp up lead generation. If you are not yet marketing your retail store on Pinterest, then you are missing a serious opportunity to increase sales.

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