Generation Z comprises youngsters born between the years 1996 – 2010. Though the oldest of the group are just graduating college and entering the workforce, they already hold $44 billion in buying power, and by 2020 Gen Z will make up one-third of the U.S. population.
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Earth Day is the perfect time for everyone to stop and think about how they can help “go green,” even if for just a day. Maybe…
Last month we wrote an article sharing ideas for Mother’s Day gifts and marketing, but we can’t forget about dad! Father’s Day is coming up on June 17, 2018 and it is a lucrative day for retailers. In 2017, the National Retail Foundation reported that Father’s Day spending reached a record high of $15.5 billion.
Mobile devices are becoming increasingly popular for shopping, both inside and out of the store. According to the Invesp Blog, 95% of mobile internet users look up local information on their phones for the purpose of calling or visiting a business, but mobile devices account for just 19% of all US retail ecommerce sales.
Brick and mortar independent retailers capture the hearts of their communities and play an integral part in them. The bond created in-person through new connections and friendships born between businesses, customers, and neighbors can be recreated by small online businesses through visual merchandising.
Augmented reality (AR) – don’t think it’s for you? You might want to think again. Recently, Independent Retailer’s Meaghan Brophy sat down with Caspar Thykier, CEO of Zappar.com, to learn more about how the company’s AR platform can help retailers large and small to grow their income and generate additional foot traffic in-store.
What was once seen as a passing trend is now the new norm. Just under ten years ago, the idea of wearing leggings as everyday pants was fairly controversial. Now, it’s everywhere.
One of the biggest complaints with working in retail is the unsteady hours. One week you may be working thirty-five hours and the next you could be working fifteen. It’s hard to make plans with inconsistent hours and there’s never a definite paycheck.
Earlier this week, the Trump administration unveiled plans to put in place a 25% import tariff on roughly $50 billion worth of Chinese products.
Since 2006, The Toy Room has been providing fabulous toys and personalized shopping experiences to the town of Bethel, CT and surrounding areas. Kim Ramsey has “always loved going into toy stores” and decided to open one of her own.