• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Saturday, March 25
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Retail News»Daily Deals Boost Retailers
Retail News

Daily Deals Boost Retailers

PublisherBy PublisherNovember 2, 20122 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

image of online shopping daily deals More than a quarter (26 percent) of brick and mortar retailers are, “definitely planning to participate,” in an online deal program in the next six months, according to the Local Commerce Monitor (LCM) survey, conducted by market researchers, BIA/Kelsey. Among those responding, 15 percent said they were “very likely,” and 11 percent admitted they were “extremely likely” to offer such a promotion. The Virginia based research firm considers these findings to be strong evidence of small businesses’ interest in daily deals through online marketers. Furthermore, the study revealed that third party online marketing companies such as Groupon and LivingSocial have capitalized on the opportunity to deliver deals to customers, while at the same time helping independent retailers reach new audiences. BIA/Kelsey went on to state that as a result, local online revenue is projected to reach at least $3.6 billion by the end of this year.

“To date, local targeting has not been widely adopted by SMBs or national brands,” states Jed Williams, analyst and program director of social local media at BIA/Kelsey. “However, the paradigm is moving to performance, with Facebook and other networks focused on improving format creativity and consumer targeting to boost rates and drive deeper ad engagement. We expect smaller businesses, especially, to learn how to leverage these features to optimize results.”

LCM Wave 16 (Q3/2012) survey results were released at the SMB Digital Marketing Conference in Chicago recently. In its announcement, BIA/Kelsey revealed that online deals will become a mainstay for small businesses focused on building an effective marketing strategy. The release of the survey results coincides with the declaration from Groupon that it has officially started the process of developing its international clout, as the company is now exploring deals that would cross borders. Groupon leaders are hopeful that the investigation of foreign markets will invigorate the mom and pop sector of America’s companies.

marketing November 2012 Issue
Share. Facebook Twitter Email
Previous ArticleWater Powered Fuel Cell Charger
Next Article Prevent Return Fraud

Related Posts

5 Essential Tax Season Preparation Tips

January 24, 2023

Technology to Prepare Your Store for the Future

January 19, 2023

2023 Retail Success Guide

January 5, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023

Overstock Liquidations

January 25, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.