• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Wednesday, February 1
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Marketing & Management»Disruptive Solutions and Altered Realities
Marketing & Management

Disruptive Solutions and Altered Realities

PublisherBy PublisherJanuary 9, 20182 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

Retail KHBy Karen Herman

From my perspective, reducing their physical footprint is a challenge many retailers are facing in the New Year. As more and more retailers integrate digital in-store, their need for a larger physical footprint decreases. How this adjustment can and will be made is a struggle for many retailers. This is less of a challenge for indie retailers, who tend to have a more modest physical footprint and fewer locations.

Brick and mortar retailers should focus on increasing their channels through disruptive retail solutions, such as mobile retail, additional destination solutions or altered realities such as augmented, mixed and virtual experiences. One of the big trends I see emerging for retailers is Enhanced Assistance with altered realities improving the in-store shopper experience through apps that provide convenience in product selection and pricing, digital assets to view how products will look in specific locations, how clothes will fit, and even transport the shopper to a virtual location so they can better understand their purchase decisions.

The biggest advantage an indie retailer can gain in 2018 is to expand their marketing channels through disruptive retail solutions that bridge online-to-offline retailing. From a digital trunk show to a pop-up store, to a retail drone for a special marketing event, to an augmented reality app that gives their brand a digital advantage, disruptive retail is the future for indies.

KHKaren Herman, Founder, CEO & Retail Design Strategist Gustie Creative.
January 2018 Issue management marketing technology
Share. Facebook Twitter Email
Previous ArticleSubscription Box Boom
Next Article 5 Tips for Starting Your Own Subscription Box

Related Posts

Technology to Prepare Your Store for the Future

January 19, 2023

2023 Retail Success Guide

January 5, 2023

Prepare Your Business for Supply Chain Disruptions

December 22, 2022
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Overstock Liquidations

January 25, 2023

5 Essential Tax Season Preparation Tips

January 24, 2023

Top 10 Closeout & Liquidation Suppliers

January 20, 2023

Technology to Prepare Your Store for the Future

January 19, 2023

Best Video Marketing Tips for Retailers

January 19, 2023

Winning With General Merchandise

January 18, 2023
how-to
Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

Retail News

Using Color Theory in Window Displays to Increase Foot Traffic

December 1, 20224 Mins Read

by Melissa Stivale While we do not often stop to think about how much color…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.